How to Sell Samsung Phones on Amazon?

Can Anyone Sell Samsung Phones on Amazon?

Selling Samsung phones on Amazon isn’t as simple as listing other products. Since Samsung is a restricted brand, you need Amazon’s approval before you can sell its phones. This means that not everyone can start selling Samsung devices right away. You must meet specific requirements and provide the necessary documents to gain access to this category.

Why Does Amazon Restrict Samsung Phones for Sellers?

Amazon restricts certain brands, including Samsung, to maintain product authenticity, protect customers from counterfeit goods, and ensure high-quality standards. Since smartphones are high-value items, Amazon wants to work with trusted sellers who can prove they source their products from authorized distributors. This restriction helps reduce fraud and ensures that customers receive genuine Samsung phones.

How to Get Approval to Sell Samsung Phones on Amazon?

To get approval, you typically need to provide the following documents:

• Invoices from authorized distributors (showing a recent purchase of Samsung phones)
• A letter of authorization from Samsung or an official distributor
• A professional seller account on Amazon
• Compliance with Amazon’s performance metrics (such as low order defect rates and good customer feedback)

While getting these documents is possible, it’s important to consider a few challenges:

• It takes time – The approval process can be lengthy, requiring verification and additional steps.
• Not everyone has access to the required documents – Getting authorization from Samsung or a distributor isn’t easy.
• The competition is intense – Even if you get approved, you’ll be competing with well-established sellers.

A Better Solution for Amazon Sellers

Instead of spending time and effort trying to get approval and sell Samsung phones on Amazon, you can explore similar categories with higher profit margins and easier entry requirements. Many sellers find that focusing on other electronics or related products leads to better overall sales.

At OABeans, we provide high-quality Amazon leads that offer better profit opportunities than selling Samsung phones. Plus, we offer a 3-day free trial for new customers! If you want to see premium leads with great margins, visit the OABeans website and check out our offers.

Additionally, if you still want to sell Samsung phones, we offer Amazon ungating service to help you get approval. You can visit the linked page for more details on how we can assist you in starting your Samsung phone business on Amazon.

How to Sell Samsung Phones on Amazon? 

Selling Samsung phones on Amazon can be done in different ways, each with its own advantages and challenges. Below are the main methods, along with their pros and cons, to sell Samsung phones on Amazon: 

1. Fulfillment by Amazon (FBA)

With FBA, you send your Samsung phones to Amazon’s warehouses, and they handle storage, shipping, and customer service for you. This is a hands-off approach that makes selling easier but comes with additional fees.

If you want to use this method, make sure you check out our comprehensive guide on how to start an Amazon FBA business first. 

2. Fulfillment by Merchant (FBM)

With FBM, you store, pack, and ship Samsung phones yourself instead of using Amazon’s warehouses. This method gives you more control over your business but requires more effort.

3. Dropshipping

With dropshipping, you don’t keep inventory. Instead, you list Samsung phones on Amazon, and when a customer places an order, your supplier ships the product directly to them. This method minimizes risk but comes with strict Amazon policies.

Here’s a detailed comparison between Amazon FBA vs Dropshipping for those of you who can’t decide. 

4. Wholesale

In wholesale, you buy Samsung phones in bulk from authorized distributors at a lower price and sell them on Amazon. This method allows for higher margins but requires significant investment.

In our guide on how to start selling wholesale on Amazon, you can find out everything there is to know about this method. 

5. Retail or Online Arbitrage

Retail and online arbitrage involve buying Samsung phones at a lower price from local stores (retail arbitrage) or online retailers (online arbitrage) and reselling them on Amazon for a profit. While this method has lower startup costs, it can be difficult to scale.

We have written comprehensive guides on both online and retail arbitrage, but for a detailed comparison, you can check out our guide on online arbitrage vs retail arbitrage. 

Step by Step Guide to Start Selling Samsung Phones for Newbies

Here’s a step-by-step guide to sell Samsung phones on Amazon:

1. Create an Amazon Seller Account

To start selling Samsung phones, you first need to create an Amazon Seller account. Amazon offers two types of accounts: Individual and Professional. To get ungated in Samsung phones on Amazon, your account must be Professional.

However, it’s good to have a general idea about each plan: If you plan to sell in large quantities, the Professional plan is ideal as it allows access to advertising tools and bulk listing features for a $39.99 monthly fee. If you’re selling less than 40 items per month, the Individual plan is a better choice, with no monthly fee but a $0.99 charge per sale.

To set up your account:

1. Visit Amazon Seller Central and click “Start Selling”.
2. Provide basic details such as name, email, and business type.
3. Upload required documents like a government-issued ID, bank account details, and tax information.
4. Verify your identity and complete the setup.

Once your account is active, you can start managing your inventory, adding product listings, and tracking sales performance through Seller Central. Since using this platform might be overwhelming for newbies, we have written a complete Amazon seller central guide to help you kickstart your account. 

2. Get Approval for Selling Samsung Phones

Samsung phones fall under restricted categories, meaning you need ungating approval before you can list and sell Samsung phones on Amazon. Amazon does this to ensure authenticity and prevent counterfeit products.

To request approval:

1. Go to Seller Central, search for Samsung phones, and click “Request Approval”. Here, you can see what documents you’ll need, and come back to this page after collecting them. 
2. Provide necessary invoices from authorized distributors showing purchase details (usually you need to purchase 10 units of the same product, but it’s good to check the exact requirements on Amazon).
3. Submit documents like business license, resale certificate, or manufacturer authorization letter.
4. Wait for Amazon’s response, which may take a few days. Getting approved ensures that you can list and sell Samsung phones on Amazon without any compliance issues. If you get rejected, you will be informed what the reason for that rejection was, and you can reapply after fixing it. 

While waiting for Amazon’s response, you can start selling in Amazon ungated categories to get the hang of it and earn some money as well. 

3. Source Samsung Phones for Selling

Once approved, you need a reliable source to buy Samsung phones at competitive prices. You can choose from various sourcing methods:

• Wholesale: Purchase directly from authorized Samsung distributors in bulk for lower per-unit costs.
• Retail Arbitrage: Buy discounted Samsung phones from stores like Best Buy, Walmart, or Target and resell them on Amazon.
• Online Arbitrage: Purchase from e-commerce websites that offer deals on Samsung phones and resell at a profit.
• Refurbished & Used Phones: If permitted, you can source certified refurbished or used Samsung phones from trusted marketplaces like Back Market or eBay.

Ensure all phones are genuine, unlocked, and in good condition to prevent negative feedback from customers.

4. Create an Optimized Product Listing

A well-optimized product listing increases visibility and sales. If a Samsung phone is already listed on Amazon, you can add your offer to that existing listing. Otherwise, you need to create a new listing to sell Samsung phones on Amazon by:

1. Going to Seller Central and selecting “Add a Product”.
2. Entering the correct Samsung model, storage capacity, color, and specifications.
3. Writing a compelling title with key details (e.g., “Samsung Galaxy S25 Ultra – 256GB – Phantom Black – Unlocked”).
4. Using bullet points to highlight important features like battery life, display size, and camera quality.
5. Uploading high-quality images that meet Amazon’s requirements (white background, 1000×1000 pixels minimum).
6. Writing a detailed product description emphasizing the phone’s unique features and benefits.

5. Choose a Fulfillment Method (FBA vs. FBM)

Amazon offers two fulfillment methods: Fulfillment by Amazon (FBA) and Fulfillment by Merchant (FBM).

• FBA: You send inventory to Amazon’s warehouses, and they handle storage, packing, shipping, and customer service. This method increases visibility with Prime eligibility, but comes with storage and fulfillment fees.
• FBM: You store, pack, and ship orders yourself. This is ideal if you want to have full control over the shipping process and save on Amazon’s FBA fees.

Consider your budget, inventory size, and shipping preferences before selecting a fulfillment method to sell Samsung phones on Amazon. We have compared Amazon FBA vs FBM in more detail to help you decide which method is better for you. 

6. Set Competitive Pricing and Manage Fees

Pricing plays a crucial role in your sales success. Check competitor prices and factor in Amazon fees before setting your selling price. The key costs to consider include:

• Referral fees: Amazon takes a 8-15% commission per sale.
• FBA fees (if applicable): Charges for storage, packing, and shipping.
• Shipping costs (if using FBM).

To remain competitive:

1. Use Amazon’s Automated Pricing tool or the best Amazon repricer tools to adjust prices based on competitors.
2. Offer discounts or bundle accessories (e.g., screen protectors, cases).
3. Keep an eye on market trends to adjust pricing accordingly.

7. Manage Inventory and Monitor Sales

Keeping track of inventory prevents stockouts and helps maintain a good seller rating. A well-managed inventory ensures continuous sales flow and minimizes delays.

• Use Amazon’s Inventory Management tools to monitor stock levels.
• Set reorder alerts to replenish inventory on time.
• Maintain accurate records of sales trends to predict demand.

8. Handle Customer Service and Returns

Providing excellent customer service improves ratings and boosts repeat purchases. You need to: 

• Respond promptly to customer inquiries.
• Resolve complaints and offer refunds or replacements when necessary.
• Maintain a low order defect rate (ODR) to avoid penalties.

For FBA sellers, Amazon manages customer service, making it easier to handle returns and refunds. FBM sellers, however, must handle returns manually and ensure a smooth refund process.

9. Advertise and Promote Your Samsung Phones

To increase visibility and sell Samsung phones on Amazon, leverage Amazon’s advertising and promotional tools:

• Sponsored Products: Paid ads that make your listing appear at the top of search results.
• Coupons & Discounts: Attract more buyers by offering time-limited deals.
• Lightning Deals: Feature your product in Amazon’s limited-time sales events.
• Social Media & External Traffic: Promote your listings on Facebook, Instagram, and Google Ads to drive external traffic.

10. Scale and Optimize Your Business

Once you establish a consistent sales flow, focus on scaling by:

• Expanding your inventory with different Samsung models.
• Exploring other electronics categories to diversify income.
• Optimizing your pricing, advertising, and inventory strategies.

Also, regularly review performance metrics in Seller Central to identify areas for improvement and maximize profits.

Final Thoughts 

Selling Samsung phones on Amazon can be profitable if approached strategically. From setting up a seller account and choosing the right fulfillment method to optimizing product listings and running effective advertisements, each step is crucial in ensuring success. While competition in the electronics category is high, leveraging Amazon’s tools, maintaining good reviews, and adopting a data-driven approach can help maximize visibility and sales. With dedication and proper planning, it can become a sustainable and rewarding business  to sell Samsung phones on Amazon.