Why Amazon Restricts Some Brands?
In 2016, Amazon started gating brands on a large scale. Suddenly, sellers who wanted to sell well-known brands such as Nike, Adidas, and MAC Cosmetics had to undergo an approval process. Since then, sellers have been required to provide documentation and prove their eligibility to sell gated brands or categories on Amazon.
As with most things, the platform never gave a straight answer as to why they did this. But clearly, it had to do with counterfeiting and product quality issues in the marketplace. So, instead of waiting for buyers to make complaints and dedicating lots of resources to investigating the cases, they decided to address the problem upfront. Gating brands allows Amazon to enforce supply chain requirements before there are issues, and it’s a great way to combat inauthentic complaints from buyers. The Solution? simply applying for “Ungating on Amazon“.
Is Nike Brand Gated on Amazon?
Unless you’re an experienced seller with a clean selling background on Amazon, you most likely need to get ungated in Nike to sell its products.
Sellers who have been active on the platform for a long time can receive automatic approval and start selling Nike’s products immediately, but it’s a little different for newbies.
How to Know If You Are Restricted on Nike Brand?
Before doing anything, you can check whether you’re gated in Nike. There are two easy ways to do this:
1) Use the Amazon Seller App
If you have the Amazon Seller App on your phone, you can use it to check Nike brand restrictions. Search for the product’s ASIN number, and if there is a gray label saying “Requires Approval” on the product’s main search results page, you need to get ungated. You can see the requirements if you click on the blue “Request” button right on the page.
2) Use Your Seller Central Account
You can also check whether you are gated in Nike through your Seller Central account. First, log in to your account and go to inventory > add a product. Use the ASIN of the product you want to sell and press search. On the next page, if there is a blue “Apply to Sell” button instead of a “Sell Yours” button, you need to start getting ungated in Nike.
How to Get Approved to Sell Nike on Amazon?
There are two ways to get ungated in restricted brands/categories (such as Nike) on Amazon: you can either go through the whole process yourself or get help from experts. Both methods are explained below.
If you decide to go through the approval yourself, you first must gather all the requirements. When you check a Nike product on your Seller Central account and the blue “Apply to Sell” button comes up, you can click on the button to see the exact requirements to get ungated in Nike. To simplify things, you need to have these two requirements:
- Your account must be in good standing with Amazon and have good seller metrics
- An invoice from authorized distributors showing ten units of one product in the restricted brand/category
You also need to have ONE of the following items for getting ungated in Nike specifically:
- At least one purchase invoice for products from a manufacturer or distributor; or
- One letter from Nike authorizing you to sell their products.
Getting a purchase invoice from a distributor is the easiest way. After selecting the invoice option, the rest of the requirements for submitting your invoice will be displayed. Remember that your invoice needs to be a current one, your name and address must match the ones in your Amazon account, and the invoice must show at least ten units of the same product.
After uploading the required documents, you can submit your request and wait for Amazon to get back to you. If this process sounds too complicated for you, there is another option.
You can always use Amazon ungating service to get ungated in Nike! OABeans is one of the most reliable companies providing ungating services across various Amazon marketplaces, such as the US, CA, UK, FR, DR, JP, MX, and UAE. All you need to do is choose your desired ungating package, provide basic info about your account, and wait for OABeans to do the job!
How Long Does It Take to Get Ungated in Nike?
Once you submit your request to Amazon, it usually takes them 2-3 business days to get back to you. Getting Amazon’s approval to sell Nike products is a fantastic opportunity for your business because the entire brand will be unlocked once you are ungated in Nike. You can sell everything, from Nike shoes to clothes, accessories, backpacks, and much more!
Getting ungated in Nike can seem quite complicated the first time you read about it, but all this hard work will pay off when you’re able to sell Amazon restricted brands like this one.
Even if you don’t feel like you can do it yourself, there is always the option of Amazon ungating services. Other sellers can’t sell Nike either, and while you’re putting in this time and effort, many of them give up. That means less competition and more profits, so don’t give up yet!