How to Get Ungated in Nike on Amazon (2026 Guide)

Updated October 21, 2026
Reading time: 5 min

As a new or experienced Amazon seller, you are probably looking to expand your business on the platform sooner or later, selling various products and finding more profitable categories.
But we all know that Amazon is highly focused on providing customers with the best experience, which can lead to some challenges for the sellers. One of these challenges is getting ungated in restricted categories and brands such as Nike. Many sellers are interested in selling Nike's products because it's a desirable brand, and many stores deeply discount its products, so it's an excellent opportunity for resellers.
If you want to know how to get ungated in Nike, you have come to the right place. This article will provide a step-by-step guide on how to sell Nike products on Amazon.

Quick answer: To get ungated in Nike on Amazon, check the restriction in Seller Central, click “Apply to sell,” and submit what Amazon asks for, usually recent invoices from Nike or an authorized distributor showing at least 10 units, with your name and address matching your seller account. Nike is one of the hardest brands to get approved for, and Amazon makes the final decision, so no one can guarantee approval. Below, we walk through each step, the documents you need, and how long it takes.

An infographic about how to get ungated in Nike?

Why Amazon Restricts Some Brands?

In 2016, Amazon started gating brands on a large scale. Suddenly, sellers who wanted to sell well-known brands such as Nike, Adidas, and MAC Cosmetics had to undergo an approval process. Since then, sellers have been required to provide documentation and prove their eligibility to sell gated brands or categories on Amazon.

As with most things, the platform never gave a straight answer as to why they did this. But clearly, it had to do with counterfeiting and product quality issues in the marketplace. So, instead of waiting for buyers to make complaints and dedicating lots of resources to investigating the cases, they decided to address the problem upfront. Gating brands allows Amazon to enforce supply chain requirements before there are issues, and it’s a great way to combat inauthentic complaints from buyers. The Solution? simply applying for “Ungating on Amazon“.

Step by Step Guide to Get ungated in Nike Brand

Is Nike Brand Gated on Amazon?

Unless you’re an experienced seller with a clean selling background on Amazon, you most likely need to get ungated in Nike to sell its products.

Some established accounts are approved automatically or see fewer restrictions, while most new sellers have to apply. Keep in mind that Nike returned to selling on Amazon in 2025 for the first time since 2019, so Amazon itself now sources many Nike products directly, which means stiffer Buy Box competition on popular listings.

How to Know If You Are Restricted on Nike Brand?

Before doing anything, you can check whether you’re gated in Nike. There are two easy ways to do this:

1) Use the Amazon Seller App

If you have the Amazon Seller App on your phone, you can use it to check Nike brand restrictions. Search for the product’s ASIN number, and if there is a gray label saying “Requires Approval” on the product’s main search results page, you need to get ungated. You can see the requirements if you click on the blue “Request” button right on the page.

2) Use Your Seller Central Account

You can also check whether you are gated in Nike through your Seller Central account. First, log in to your account and go to inventory > add a product. Use the ASIN of the product you want to sell and press search. On the next page, if there is a blue “Apply to Sell” button instead of a “Sell Yours” button, you need to start getting ungated in Nike.

How to Get Approved to Sell Nike on Amazon?

If you want to sell Nike products on Amazon, you should know there are specific steps you need to follow for approval. Below is the step-by-step process to get ungated by Amazon to sell Nike products.

Step 1: Choose Your Method

There are two ways to get ungated in restricted brands/categories (such as Nike) on Amazon:

you can either go through the whole process yourself
You can follow a structured course or expert guidance to prepare a stronger application

Both methods are explained below.

Step 2 : Gather All Requirements

If you decide to go through the approval yourself, you first must gather all the requirements. When you check a Nike product on your Seller Central account and the blue “Apply to Sell” button comes up, you can click on the button to see the exact requirements to get ungated in Nike. Requirements vary by account, but they usually include:

Your account must be in good standing with Amazon and have good seller metrics
Recent invoices (typically from the last 180 days) from Nike or an authorized distributor showing at least 10 units of Nike products

Step 3: Provide Nike-Specific Documentation

You also need to have ONE of the following items to get ungated in Nike specifically:

At least one purchase invoice for products from a manufacturer or distributor; or
One letter from Nike authorizing you to sell their products.

Step 4: Use the Invoice Submission Option

There are two ways to get ungated in Nike brand on Amazon. Getting a purchase invoice from a distributor is the easiest way. After selecting the invoice option, the rest of the requirements for submitting your invoice will be displayed. Remember that your invoice needs to be a current one, your name and address must match the ones in your Amazon account, and the invoice must show at least ten units of the same product. Learn more in our guide on how to submit invoices for Amazon ungating. Be careful: Nike rarely sells to Amazon resellers through open wholesale accounts, and invoices from unverified “distributors” are a common reason for rejections.

Step 5: Submit Your Request to Amazon

After uploading the required documents, you can submit your request and wait for Amazon to get back to you. If your request is denied, read the reason carefully, fix the issue (for example, a mismatched address or an unverifiable supplier), and apply again.

Step 6: Learn the Process with the OABeans Ungating Course

If you want step-by-step help, OABeans leads-list members get free access to our Amazon Ungating Course, the Ungating Sprint. It shows you how to find legitimate suppliers, prepare compliant invoices, and submit your own applications. OABeans does not apply on your behalf, and because Amazon makes every approval decision, no course or service can guarantee approval.

How Long Does It Take to Get Ungated in Nike?

Amazon often responds within a few business days, but some applications take longer, especially if Amazon asks for more information. Once you’re approved for Nike, you can list most Nike products, but category rules and ASIN-level restrictions can still apply, so check each listing before you buy. If you plan to sell footwear, read our guide to selling shoes on Amazon.

Final Thoughts

Getting ungated in Nike can seem quite complicated the first time you read about it, but all this hard work will pay off when you’re able to sell Amazon restricted brands like this one.

If Nike feels out of reach for now, start with easier brands (see our guide on how to get ungated in Adidas) and build your account history first. Many other sellers can’t sell Nike either, and while you’re putting in this time and effort, many of them give up. That means less competition and more profits, so don’t give up yet!

FAQs

What is the reason that Amazon restricts some brands like Nike?

Amazon restricts certain brands like Nike, to protect customers from counterfeit or low quality products. These restrictions help maintain buyer trust and ensure that customers purchase only genuine items through the Amazon platform.

How can sellers check if they are ungated to sell Nike products or not?

There are two ways to check if you are gated for Nike products, one of them is using the Amazon Seller App and searching for the product’s ASIN. If you see a gray label that says Requires Approval, it means you are gated and need permission to sell that product.

Another one is using Seller Central. Go to Inventory and then Add a Product section, then enter the ASIN code. If you see an Apply to Sell button, it means your selling access is restricted and you need approval.

What are the requirements to get ungated in Nike on Amazon?

There are a few main requirements to get ungated in Nike. Your seller account must be in good standing with Amazon. Also, you must provide an invoice from an authorized distributor showing at least 10 units of a Nike product. Alternatively, you can provide a letter of authorization from Nike confirming that you are allowed to sell their products.

How long does it take to get ungated in Nike?

Amazon often responds within a few business days after you submit your application and documents, but reviews can take longer, and approval is never guaranteed.

Can sellers get help from others to get ungated in Nike?

Yes. OABeans leads-list members get free access to the Ungating Sprint course, which walks you through finding legitimate suppliers and preparing your own application. OABeans does not submit applications for you, and no one can guarantee approval because Amazon makes the final decision.