The behavior regarding consumption and leisure has completely changed after COVID-19, generating new dynamics of digital purchases from the beginning that, without a doubt, are here to stay. Thus, Marketplace platforms have become an excellent tool for companies to gain visibility from anywhere in the world. Alibaba and Amazon are currently two of the main digital titans of retail, which represent a high percentage of global e-commerce. Given the unprecedented growth they have experienced, today’s companies and sellers need to understand the differences between Alibaba vs. Amazon. As part of the E-commerce platform comparison 2025, it’s important to evaluate how each adapts to current trends and buyer expectations.

Currently, these platforms have the greatest advantages for buying and selling online. They are online stores that connect various suppliers of practically anything with countless online buyers. But, due to the boom that both platforms have, it is worth pointing out the pros and cons of each one and the differences between them.

Choosing the right Amazon seller tool can feel overwhelming — especially when two industry giants like SmartScout and Helium 10 are in the spotlight. Both offer powerful features designed to boost your business, but they take very different approaches.
In this article, we’ll dive into what sets them apart, where each one shines, and how to decide which tool is the better fit for your Amazon selling goals.