If you search “Ungated Categories on Amazon” you would find many results that explain gated categories and how to make your seller account ungated! It’s hard to find an explicit and comprehensive guide for newbies.
Although if you expect more profit you need to sell restricted categories with low competition and higher profit margin, selling open categories and products is a good start for the new sellers.
In this article, we will explain what an open category on Amazon is, then we breakdown the differences between gated and open categories and finally we list more than 20 ungated categories that you can sell without any permissions.
What Is An Ungated Category?
If you have ever tried selling products on Amazon, you may have realized you are not allowed to sell certain categories or products. These restricted – or gated- categories are a challenge for the new sellers.
So usually, the new sellers start their business by ungated categories which don’t need any approval from Amazon.
Amazon has restricted some certain categories to protect its customers from counterfeit products and keep its brand reliable. So if you want to sell gated categories you need to prove you are a trustworthy seller.
What Is the Difference Between Gated And Ungated Categories?
As it’s mentioned above, there are a few reasons why Amazon has kept some categories open and restricted others. The performance metrics of your account need to be good if you want to sell such gated products.
To start your selling journey, you need ungated categories and products. Although the competition is higher than gated categories, ungated products and categories are good enough for a beginner.
After you can improve your performance metrics, you can ungate your account by using unagating services.
What Are the Open Categories?
More than 20 categories are listed as open categories. They don’t need any specific permissions to be sold. Some categories only allow listing for new products. Some of them can be listed for used or refurbished ones.
Notice that maybe a category is open but some brands or products within the category can be gated again.
Here list of the ungated categories that Amazon has officially released.
|Product category||Example products|
|Amazon Device Accessories|
|Amazon Kindle||Kindle devises accessories|
|Beauty||Fragrance, skincare, makeup, haircare, bath & shower (topicals require approval). See also Health & Personal Care.|
|Books||Books, calendars, card decks, sheet music, magazines, journals, other publications|
|Business Products (B2B)||Business-relevant products across multiple categories. Special pricing features to target business customers.|
|Beauty Tools & Accessories||Brushes, bags, cases, skincare tools, hair styling tools|
|Camera & Photo||Cameras, camcorders, telescopes|
|Cell Phones||Cell phones and accessories must be listed using the manufacturer’s Universal Product Code (UPC).|
|Clothing & Accessories||Outerwear, athletic wear, innerwear, belts, wallets|
|Electronics Accessories||Audio, video, camera, photo, cell phone, car electronics, computer, and office accessories|
|Fashion Jewelry||Jewelry that does not contain precious or semi-precious gemstones, pearls, metals|
|Grocery & Gourmet Food||See grocery & gourmet category details on Seller Central|
|Home & Garden||Kitchen, dining, pet supplies, furniture, décor, bedding, bath, craft, hobby, home appliances, storage, patio, lawn, garden, pool supplies, landscaping, snow removal, generators|
|Luggage & Travel Accessories||Luggage, bags, backpacks, briefcases, umbrellas, travel accessories|
|Musical Instruments||Guitars, orchestra, recording equipment|
|Office Products||Supplies, furniture, printers, calculators|
|Outdoors||Outdoor gear, outdoor sports apparel, cycling, and action sports|
|Shoes, Handbags & Sunglasses||Shoes, boots, sandals, slippers, handbags, sunglasses, eyewear frames|
|Software & Computer Games||Business, media education, utility, security, children’s software, and PC games|
|Sports||Exercise & fitness, hunting accessories, team sports, licensed/fan shop, athletic apparel, boating & fishing, and game room|
|Tools & Home Improvement||Hand & power tools, plumbing, electrical, building materials, appliance parts|
|Toys & Games||Action figures, dolls, board games, arts, crafts, furniture, learning toys (holiday selling requirements apply)|
|Video Games & Video Game Consoles||Game consoles, console games, accessories|
Read More: People Failure Story at Amazon FBA
All the products and categories are not available for selling for all the sellers. It has several reasons but the important point is that as a beginner you need products that are open for you to sell.
There are more than 20 categories that you can use. But to be a professional and scale your business you need to use more gated categories gradually.