Ultimate Guide About Amazon Product Categories

Amazon product category ultimate guide
Table of Contents
Generally, by searching and browsing through Amazon categories, customers find their desired products. There is no doubt that one of the top attractive eCommerce destinations for online sellers is Amazon. But, newbie sellers on Amazon have a critical question: which product category is more suitable for working and earning more profits? In the following post, we explain the product categories from different aspects. So can choose the best category for your business on Amazon. Don’t miss the continuation of this article if you just want to start your business on Amazon or you are a newbie in this section.

Amazon Product Categories List

Part of the appeal for the customers is the millions of products available for sale every day — across all Amazon product categories. Correct setting of your Amazon category is very crucial. While you are running a promotion categorizing correctly, your products will become even more critical because the context of the category the product falls under is based on all of those giveaway sales attribute to the given search term.

You should choose the best Amazon product category list for yourself to start business

You simply won’t show up when the average customer runs a search if your sales are not being attributed to the proper category. The below list provides an overview of the product categories in which you can sell.

  • Appliances
  • Apps & Games
  • Arts, Crafts, & Sewing
  • Automotive Parts & Accessories
  • Baby
  • Beauty & Personal Care
  • Books
  • CDs & Vinyl
  • Cell Phones & Accessories
  • Clothing, Shoes, and Jewelry
  • Collectibles & Fine Art
  • Computers
  • Electronics
  • Garden & Outdoor
  • Grocery & Gourmet Food
  • Handmade
  • Health, Household & Baby Care
  • Home & Kitchen
  • Industrial & Scientific
  • Kindle
  • Luggage & Travel Gear
  • Movies & TV
  • Musical Instruments
  • Office Products
  • Pet Supplies
  • Sports & Outdoors
  • Tools & Home Improvement
  • Toys & Games
  • Video Games

What Are Gated & Ungated Categories?

There are two groups of products On Amazon for selling. Gated categories and ungated categories. Generally, selling products from gated categories is a big challenge for the new sellers. Actually, many people become quickly discouraged as they find a product they want to sell is restricted. So usually, the newbies prefer to start their business with ungated categories. Before permitting you to trade in gated, somewhat risky categories, Amazon wants to make sure you are a legitimate, honest seller.

Gated Categories

Actually, gated categories are the group of products that are restricted on the Amazon website. They require approval from Amazon for sale. Amazon wants to protect its customers from counterfeit products and keep the Amazon brand reliable. Therefore, some specific categories have restrictions by Amazon. Amazon may ask for additional fees, performance checks, and other categories for these categories. The following Amazon FBA business categories require approval in 2024:

  • Watch Warranty
  • Automotive and Powersports
  • Clothing, Accessories, Shoes, and Luggage
  • Collectible Books
  • Collectible Coins
  • Entertainment Collectibles
  • Fine Art
  • Fine Jewellery
  • Gift Cards
  • Grocery and Gourmet Foods
  • Kindle Accessories
  • Laser pointers and other laser products
  • Made in Italy
  • Major Appliances
  • Sexual Wellness
  • Sports Collectibles
  • Streaming Media Players
  • Textbook Rentals
  • Toys and Games (Holiday Selling Guidelines)
  • Video, DVD, and Blu-ray

Ultimate Guide About Amazon Restricted Products

How to Get Ungated on Amazon?

Being ungated simply means that Amazon approves you to sell in one of those gated categories. There are some similar steps to getting ungated on Amazon categories.

1. Firstly, sign up for an Amazon Professional Seller account. You should pay $39.99 monthly for this plan.

2. Go to “Seller Central,” click on “Inventory,” and choose “Add A Product.”

getting ungated on Amazon screenshot guide

3. By searching the product name, brand, or the ASIN (Amazon Standard Identification Number), you can find your desired product in the gated category.

4. Now, in your search result, click on “Listing Limitation Apply.”

5. After that, click on “Ask Approval.”  You may get approval. Notice that Amazon will ask for further documentation for some of category and subcategories. These additional requirements are:

  • Monetary fee
  • Itemized invoice (with contact information for your supplier)
  • Letter from the manufacturer/brand owner (if you’re buying wholesale)
  • Extra information

If you would like to know more about this topic, refer to the Amazon Ungating Service page.

Ungated Categories

Many categories are automatically open for all Amazon sellers, even for newbies. The sellers can start their business with these products and get experience.

The list of ungated categories on Amazon in 2022:

  • Baby *
  • Beauty *
  • Books
  • Camera & Photo
  • Clothing & Accessories
  • Consumer Electronics
  • Grocery & Gourmet Foods
  • Health & Personal Care *
  • Home & Garden
  • Industrial & Scientific (BISS)
  • Kindle Accessories
  • Luggage & Travel Accessories
  • Musical Instruments
  • Office Products
  • Outdoors
  • Personal Computers
  • Pet Supplies
  • Shoes, Handbags, & Sunglasses
  • Software
  • Sports
  • Tools & Home Improvement
  • Toys*

* Some restrictions may still apply regarding subcategories, despite these categories being far more accessible for sellers. Additionally, restrictions apply to anything in the Toys and Games category during the busy holiday season.

If you are interested in more details about this topic, read Amazon Open Categories.

Besides gated and ungated categories, it is also possible to study the Amazon categories that we will explain below.

Most Popular Categories on Amazon

Some categories are more popular among the seller. Here, we list the most favorite categories on Amazon:

  • Electronics
  • Clothing/Shoes/Jewelry
  • Home & Kitchen
  • Beauty & Personal Care
  • Books
  • Cell Phones & Accessories
  • Movies & TV
  • Pet Supplies
  • Sports & Outdoors
  • Grocery

In the following, we are going to explain each category more precisely.


In general, you can sell electronics products that are legal for sale. Besides, it should follow all federal, state, and local laws and Amazon policies. Also, it must comply with all applicable industry standards.

Indeed, your product should not interfere with other electronics. The electronics product that you want to sell should not circumvent technical controls such as copyright protection.

Below there are the subcategories of the Electronics category on Amazon:

  • Amazon Devices
  • Audio & Home Theater
  • Car Electronics & GPS
  • Camera & Photo
  • Cell Phones
  • Computers
  • Musical Instruments
  • Office Electronics
  • Portable Audio
  • TV & Video
  • Wearable Technology

Clothing/ Shoes/ Jewelry

You may be surprised if you see that the category of Clothing, Shoes& Jewelry is on the top seller position. It is very critical to know what is the trend in the world of fashion right now. The price in this category is often varies depending on the color and size options that customers choose. If you want to make more profit in this category, checking the best sellers’ products would be nice. Some companies like OABeans provide good leads for you. To read more about this topic, go through the following page Selling Cloth on Amazon.

Home & Kitchen

A category that stands out above the rest on Amazon is Home and Kitchen. This category is consistently one of the highest-selling categories.

Beauty & Personal Care

The range of available products in this category is extensive,

  • Skincare
  • Haircare
  • Makeup
  • Nail polish
  • Oral care
  • Beauty appliances
  • Men’s grooming
  • and many more


This category is a customer-focused store. The book category has many popular genres like Comics & Graphic, Mystery & Thrillers, Literature & Fiction, Children’s Books, Cooking, Romance, Science Fiction & Fantasy Novels.

Selling book on Amazon is one of the most popular categories.

If you read this post, Selling Books on Amazon, you will find more details.

Cell Phones & Accessories

See Selling Cell Phones & Accessories for more information on listing products of this category. Apart from general condition guidelines, the below guidelines also apply to renewed or used cell phones and/or accessories before shipping to the customer:

  • Clear the phone’s memory and restore the default settings.
  • Remove the SIM card from the phone, if present.
  • Cancel the existing account associated with the phone

Movies & TV

You can watch your favorite Shows, TV series & Movies on Amazon through the website, app, smart tv & other devices. Watching music videos & concerts is also possible on Amazon.

Pet Supplies

On Amazon, you can find the best deal in the pet supplies category. Treats, food, and many more from the top brands are available here.

Sports & Outdoors

You can choose from the most fantastic selection that you have in the outdoor and sports category at the most incredible prices.


If you want to sell your products in the grocery and gourmet foods category on Amazon, you should follow Amazon’s policies for product branding, quality, and customer safety.

Differences Between Amazon Product Categories

The products that are sold on Amazon categories vary from personal care items to the latest tech gadgets. If you want to have a successful business on Amazon, you should consider the below factors while choosing the category to sell your product and increase your sales.

  1. Competition
  2. Profitability
  3. Selling Experience
  4. Amount of Sell

1) Competition

The best products to sell are high-demand items with low competition. Generally, profitable products attract lots of page views and sales, regardless of the time of year. So, you should be aware that the competition to sell that product is also high.

2) Profitability

Actually, depending on the category of Amazon that sellers sell their product, the average profit margins vary between 17% to 26%.

3) Selling Experience

In an eCommerce business, fast delivery is an expectation. Using Amazon FBA service instead of fulfilling by yourself ensures that your product will ship efficiently, accurately, and on time, satisfying your customer.

4) Amount of Sell

Before buying a product, the majority of customers do online research for that. Reading customer reviews and testimonials is an essential part of this research. Obviously, when a product has thousands of reviews, it has a massive amount of sell. So, it is among the most profitable product categories.

Which Amazon Category is Better for Starting a Business?

Finding profitable products among all Amazon categories that also sell is a big challenge. Most of the beginner sellers start their selling in Clothing, Shoes & Jewelry on Amazon. Because it has various subcategories and you have different possible options.

Finding proper Amazon fulfillment category is very important

You can have handmade, vintage, resale products. Although they are very competitive, at the same time, they are always in demand. Besides, sellers should monitor the fashion trends and seasonal specific sales. Some of the most popular items sold in the Clothing, Shoes & Jewelry category are:

  • Accessories
  • Athletic wear
  • Casual bottoms
  • Casual tops
  • Dresses
  • Shoes
  • Underwear

Read More: How Much Capital Do You Need to Start Online Arbitrage?

Final Thought

This post is about Amazon’s various categories. You will get familiar with gated and ungated Amazon categories. Besides, the most popular categories on Amazon, such as electronics and clothing/ shoes/ jewelry, are listed. In addition, you study the Amazon categories in other aspects, including competition, profitability, selling experience, amount of sell. Also, the best category to start your business is also determined. If you want to know more about online arbitrage deals & sourcing lists, follow our website’s blog.

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