How to Get Ungated in Pet Supplies on Amazon?

Getting ungated in pet supplies
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Selling in the Pet Supplies category on Amazon can be a great opportunity, as it's a growing market with lots of potential. However, like some other categories, Pet Supplies is "gated," meaning sellers need Amazon’s approval to list products there. This process, known as “ungating,” might seem challenging, but with the right steps, it can be quite easy. In this article, we’ll walk you through the requirements, documents, and the process of getting ungated in Pet Supplies and start growing your business.

What Does it Mean to Get Ungated on Amazon?

Getting “ungated” on Amazon means obtaining permission to sell products in a restricted category. Amazon requires sellers to meet certain criteria and provide specific documentation for getting ungated in pet supplies to ensure product quality, compliance with regulations, and customer safety. 

For example, categories like Pet Supplies, Health & Beauty, and Home & Kitchen often require approval before you can list products. This process helps maintain trust on the platform by ensuring that only qualified sellers offer items in these categories. 

 

Are Pet Supplies Gated on Amazon? 

amazon gated pet supplies

Yes, the Pet Supplies category on Amazon is gated. This means that sellers need to be approved by Amazon before they can list products in this category. To get ungated in the Pet Supplies category, sellers typically need to submit specific documents like invoices, a seller performance history, and other requirements that prove they are authorized to sell pet-related products. You can also outsource this process by using Amazon ungating service

How to Get Ungated on Pet Supplies on Amazon? 

Getting ungated in Pet Supplies category on Amazon requires a few steps. Here’s a simple, step-by-step guide:

1. Ensure Your Amazon Seller Account is Active

Before applying for getting ungated in Pet Supplies, make sure your Amazon Seller account is in good standing with a history of positive feedback and no performance issues. Amazon tends to approve sellers with a clean account history.

2. Meet Basic Requirements

Amazon typically requires sellers to be Professional Sellers (not Individual Sellers) to get ungated in restricted categories. If you haven’t already, upgrade your account to a Professional Seller account.

3. Source Products from a Trusted Supplier

To apply for ungating, you will need to provide invoices from a reputable supplier that shows you’ve purchased the products you want to sell. Make sure the invoice:

  • Includes the name and address of the supplier.
  • Lists the products you intend to sell.
  • Is dated within the last 180 days.
  • Shows a clear breakdown of the prices and quantities of the products purchased.

Source from a Trusted Supplier

4. Submit Your Application for Approval

  1. Go to your Seller Central account and navigate to the “Inventory” tab.
  2. Under “Add a Product”, search for a product in the Pet Supplies category that you want to sell.
  3. Click on “Apply to Sell” to start the ungating process.
  4. Upload the required documents, including the invoice(s) from your supplier.

5. Provide Additional Documentation (If Required)

Amazon may ask for extra documents like:

  • Business licenses or tax information to verify your business.
  • Product images, barcodes, or certifications that confirm the authenticity and safety of your pet products.

6. Wait for Amazon’s Response

After submitting the documents, Amazon will review your application. This can take anywhere from a few hours to several days. If approved, you’ll be granted access to list products in the Pet Supplies category. If not, Amazon will provide reasons for rejection and give you a chance to correct any issues.

7. List and Sell Your Products

Once you’re ungated, you can start listing Pet Supplies products. Make sure your listings are complete with detailed descriptions and any required certifications.

If you want to sell in any other gated category, don’t miss our guide on how to get ungated on Amazon

How Long Does It Take to Get Ungated on Pet Supplies?

The time it takes for getting ungated in Pet Supplies category on Amazon can vary, but typically it takes anywhere from a few hours to up to 2 weeks. After you submit your application with the required documents, Amazon will review the information, which can take a few business days. If all requirements are met, approval may be granted quickly. 

However, if there are issues with your application or additional documentation is needed, it may take longer. Be prepared for a response within 7 to 10 days, but the process can be quicker depending on how complete and accurate your submission is.

Is Selling Pet Supplies Still Profitable on Amazon? 

Yes, selling Pet Supplies on Amazon can still be highly profitable. The pet care industry is booming, and with millions of pet owners worldwide, the demand for pet products continues to rise. Amazon is one of the largest online marketplaces, and with its vast customer base, it offers a significant opportunity to reach a wide audience. Popular pet supply categories like food, toys, grooming products, and accessories have strong sales potential.

However, competition in the Pet Supplies category is fierce, and success depends on factors like product quality, competitive pricing, and sourcing strategies. To stand out, sellers need to focus on choosing the right products with good profit margins. 

Final Thoughts 

Getting ungated in Pet Supplies category on Amazon opens up significant business opportunities in a growing market. While the process may seem challenging, following the necessary steps—such as ensuring your seller account is in good standing, providing valid invoices, and submitting the right documentation—can help you gain approval. Once ungated, you can tap into the high demand for pet products. 

 

FAQ

What documents do I need to get ungated in pet supplies on Amazon?
You typically need an invoice from a reputable wholesaler showing your purchase of at least 10 units within the last 180 days, plus your business details.

Are pet grooming tools considered restricted on Amazon?
Most grooming tools like brushes and nail clippers fall under pet supplies and may require ungating if sold under gated brands or categories.

Can I sell rawhide dog treats on Amazon without approval?
Rawhide products usually fall under the pet food or treats subcategory, which often requires category approval and proper documentation.

Do handmade pet accessories need to be ungated on Amazon?
If they’re listed under an open accessory category and not tied to a gated brand, handmade pet items may not require ungating.

Is it easier to get ungated in pet supplies as a professional seller?
Yes, professional sellers are more likely to get approved quickly due to greater selling history, access to brand features, and higher trust with Amazon.

Can I use a retail receipt to get ungated in pet supplies?
No, Amazon typically rejects retail receipts for ungating and only accepts invoices from authorized distributors or manufacturers.

Do private label pet products need ungating approval?
Yes, even if it’s your own brand, the pet supplies category may still require category approval before you can list your private label item.

Is there a pet subcategory that’s ungated by default?
Items like leashes or collars under general accessories may be ungated, but most food, supplements, and branded products are restricted.

How long does Amazon take to approve pet supply ungating requests?
Approval usually takes 24 to 72 hours if all documents are valid, but it may take longer during peak seasons or if Amazon requests further verification.

Can I appeal if my ungating request for pet supplies is rejected?
Yes, you can re-submit your application with corrected documentation or contact Seller Support for clarification and escalation if needed.

Soheil Mamani is the Co-Founder and Marketing Director at OABeans. An Amazon FBA expert with over 6 years of hands-on experience, he possesses deep, specialized knowledge in the field and stays closely connected with leading experts and influencers in the e-commerce space. Soheil is among the high-level sellers on Amazon, successfully operating across multiple business models including Online Arbitrage, Wholesale, and Private Label.
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11 replies on “How to Get Ungated in Pet Supplies on Amazon?”

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