How to Get Ungated in Watches on Amazon?

getting ungated in watches
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Selling watches on Amazon can be a great opportunity for online sellers, but there’s a catch: the Watches category is gated. This means Amazon restricts who can sell in this category to ensure quality and authenticity. If you want to sell these products, you’ll need to go through the process of getting ungated in watches on Amazon. Don’t worry—it’s not as hard as it sounds! In this guide, we’ll walk you through everything you need to know to get ungated in Watches on Amazon, step by step.

What Does it Mean to Get Ungated on Amazon? 

Getting ungated on Amazon means gaining permission to sell in a restricted category, subcategory, or brand. Amazon uses gating to protect its marketplace by ensuring that only qualified sellers list products in certain categories, especially those prone to counterfeiting or requiring specific knowledge, like Watches. Successfully getting ungated in watches allows you to expand your product offerings and reach more customers in high-demand categories.

Is the Watch Category Gated on Amazon? 

Yes, the Watches category is gated on Amazon. This means that Amazon restricts sellers from listing products in this category without prior approval. Gating helps Amazon maintain the quality and authenticity of products sold, as watches are often high-value items that can be subject to counterfeiting or misrepresentation.

If you want to sell in the Watches category, you’ll need to go through Amazon’s ungating process by meeting specific requirements, such as submitting invoices from authorized suppliers and demonstrating your ability to comply with Amazon’s standards. You can also outsource this process by using Amazon ungating service

How to Get Ungated in Watches on Amazon? 

Here’s a step-by-step guide on getting ungated in watches on Amazon:

Step 1: Check Your Seller Account Eligibility

Before applying for ungating, ensure your seller account meets Amazon’s basic criteria:

  • Professional Selling Plan: You must have a Professional Seller account, as individual accounts cannot apply for ungating.
  • Good Account Health: Maintain positive performance metrics, such as low defect rates, on-time shipping, and excellent customer feedback.

Step 2: Source Watches from Authorized Suppliers

Amazon requires proof that you are sourcing genuine products. To prepare for the application:

  1. Find reputable suppliers or manufacturers authorized to distribute branded watches.
  2. Purchase at least 10 units of inventory to get valid invoices.
  3. Ensure the invoices include the supplier’s name, address, phone number, and the details of the watches purchased.

Step 3: Gather Necessary Documents

For getting ungated in watches category, you’ll need the following:

  • Invoices: Submit the invoices from your supplier showing the purchase of watches. Ensure they match the name and address on your Amazon account.
  • Compliance Documents: Some watches may require certificates for safety standards or authenticity verification.
  • Photos: Amazon may ask for clear images of the product and its packaging, including branding and labeling.

 

Step 4: Submit Your Application

  1. Log in to your Seller Central account.
  2. Go to “Inventory” > “Add a Product.”
  3. Search for a watch you’d like to list and click “Request Approval.”
  4. Upload the required documents (invoices, certificates, and photos).
  5. Provide additional details if prompted by Amazon, such as your business model or supplier information.

Step 5: Wait for Amazon’s Response and Address Rejections (If Necessary)

Amazon typically reviews ungating applications within a few business days. Keep an eye on your Seller Central notifications for updates. If your application is approved, you’ll gain access to the Watches category and can start listing products.

If your application is denied:

  • Carefully review Amazon’s feedback.
  • Ensure your documents meet all requirements and resubmit them.

That’s it for getting ungated in watches! If you want to sell in other gated categories, make sure you read our guide on how to get ungated on Amazon

How Long Does It Take to Get Ungated? 

The time it takes for getting ungated in watches on Amazon can vary. Typically, Amazon reviews applications within 1 to 5 business days. However, the process may take longer if additional verification is needed or if there are issues with your submitted documents, such as incomplete invoices or unclear product photos. 

In the time it takes to get approved, you can sell ungated categories on Amazon

Is Selling Watches Still Profitable on Amazon? 

Yes, getting ungated in watches and selling them on Amazon can still be highly profitable. Watches are a popular and versatile product category, appealing to a wide range of customers, from casual buyers to luxury collectors. The demand remains strong, especially during peak shopping seasons like the holidays. Additionally, Amazon’s vast customer base gives sellers the opportunity to reach millions of potential buyers.

However, profitability depends on factors such as your sourcing strategy, pricing, and the type of watches you sell. For example, selling premium or niche watches often yields higher margins than low-cost, generic models. It’s also crucial to factor in Amazon fees, competition, and marketing costs when determining profitability. 

Conclusion 

Selling watches on Amazon can be quite rewarding, but getting ungated in watches is a crucial first step. By sourcing products from authorized suppliers and submitting accurate documentation, you can successfully unlock the potential of this profitable category. Once approved, focus on offering quality products, competitive pricing, and excellent customer service to grow your business. 

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