How to Get Ungated in LEGO on Amazon?

What Does Ungating Mean?

To find out what ungating means, first, you need to learn more about the rules and restrictions on Amazon. As a new seller, you don’t have permission to sell anything you want on Amazon because, technically, you haven’t “proven” yourself yet. Therefore, you need to get familiar with the categories you have permission to sell.

Amazon has two categories: open and restricted (gated). You don’t need permission to sell open products, but selling gated products is a bit more complicated. If you’re interested in LEGO ungating Amazon 2025 UK, you’ll first need to obtain Amazon’s approval and lift restrictions to sell these products. It sounds simple, but many sellers avoid this process because they believe it’s too much of a hassle. Fewer sellers are bothering to get ungated means less competition for you, so it’s a perfect opportunity to expand your business and gain more profits. Following is how to start Ungating on Amazon in the LEGO category.

Are Toys Gated on Amazon?

Even though the Toys & Games category is technically unrestricted, most name-brand toys fall into the restricted ‘Toys’ subcategory (read how to get ungated in toys on amazon). You might wonder why something as simple as toys get gated on Amazon, but there is a logical reason behind it. The main reason Amazon restricts toys is to ensure quality and timely delivery of products and protect its reputation by ensuring only legitimate, capable suppliers can sell these items. Therefore, sellers need to get ungated in LEGO and other toys to be able to sell them.

Toy restrictions get a little more aggressive in the year’s fourth quarter. During this time, Amazon imposes restrictions on the Toys & Games category regardless of the toy brand or seller’s experience. It is one of the only gated categories during the holiday season in November and December. Note that these restrictions only apply to sellers using FBM (Fulfillment by Merchant) and those who don’t meet the holiday season selling guidelines in the toys category. These guidelines are usually aimed at limiting the sale of counterfeit items.

Is It Profitable to Sell LEGOs on Amazon?

It’s a well-known fact that buying and reselling LEGOs (or selling your own used Lego sets) is a great idea for earning money. The LEGO company has retired the production of specific sets, which has increased demand for retired sets. Depending on the set’s popularity, its prize value may increase tremendously. So, the main reason you should consider getting ungated in LEGO is that it’s very profitable.

Plus, we all know that toys – including Legos – are among the most sought-out products, especially during the fourth quarter of the year and events like Amazon Prime Day. During these times, you can expect to see huge amounts of traffic and sales compared to other times of the year. So, if you’re getting ready for Amazon Q4, consider getting ungated in popular toy categories such as LEGOs.

How to Get Approved to Sell LEGO on Amazon?

There are two methods to get ungated in LEGO. You can either do it yourself or seek help from companies providing Amazon ungating services.

If you decide to do it by yourself, there are a few steps you should take:

1. Register on Amazon Seller Central: The first step is registering as a seller on Amazon and choosing the Professional plan. This plan will cost you $39.99 monthly plus referral fees. You need to provide contact and banking information to sell on Amazon.
2. Start selling: You can start by selling used items such as books and items that don’t need approval. Make sure to follow all the guidelines along the way. Do this for a few months to build up some good seller feedback and metrics and maintain performance.
3. Request approval: If your Amazon account has a good history, you can apply for LEGO ungating.

   To do this, go to Catalog,  Add Products in Seller Central, then search for a LEGO product and click Apply to Sell. After that, Amazon will ask for documentation.

   You need to submit an invoice from an authorized LEGO distributor. This invoice must:

   • Show at least 10 units of the same LEGO product
   • Be dated within the last 180 days
   • Include your business name and address that exactly match your Amazon seller account
   • Clearly show that the items were fulfilled or shipped
   • In some cases, Amazon may also ask you to provide photos of the actual LEGO products to prove authenticity.

   
   It is important to know that Amazon does not accept Pro forma invoices, Order confirmations, or Retail receipts like Walmart or Target. You must source your inventory from a legitimate wholesaler or distributor. We’ve listed some recommended distributors:

   • EE Distribution 
   • Entertainment Earth 
   • Alliance Entertainment (AENT)
   • Regional toy wholesalers or distributors from whom you can request this list from LEGO

On the other hand, if you decide it’s too much of a hassle, you can use Amazon ungating service. OABeans’ USA-based Ungating Department can help you get 100% ungated in any ASIN, category, or brand like Lego.

Instead of doing everything yourself, you should choose the ungating package you want, provide some basic information about your account, and sit back and relax, knowing that OABeans will handle ungating your account with record-breaking ease.

How Long Does It Take to Get Ungated in LEGO?

Depending on the time of year you send your ungating request, it can take anywhere from a few hours to a few days to get ungated. If you send your request during Q4, it will take longer because Amazon is busy.

It can also depend on the age of your account and your seller metrics. The older your account and the better your metrics are, the faster you will get ungated in LEGO.

Lego Ungating in 2025 -what changed?

We’ve seen that many Amazon sellers are reporting that ungating LEGO has become significantly more challenging in 2025 compared to previous years. As we all know, LEGO is a highly popular brand, and Amazon seems to be tightening its control over resellers of LEGO products.
In practice, this means even new sellers who follow the standard ungating steps are still facing roadblocks and being denied approval to sell LEGO, despite meeting the general criteria.
There are several reports indicating that Amazon does not accept certain documentation for LEGO ungating. One such encounter was shared by an Amazon seller:
“Upon approval of my account, I was surprised to see that nearly every LEGO product was ‘restricted’ and I was unable to even apply to sell them. I have invoices directly from LEGO which meet the platform requirements, but it seems Amazon is simply not accepting any applications to sell LEGO branded products at the moment. You would need a letter of authorization directly from the brand, and you are not going to get that.”
One common issue is that even with a valid invoice from LEGO, Amazon may still reject the application. In such cases, Amazon might request a Letter of Authorization (LOA) directly from LEGO. However, as we know, most major brands like LEGO rarely issue LOAs to small sellers.
On the other hand, some sellers have succeeded in getting ungated using invoices from authorized distributors. For example, one seller in an Amazon forum shared that they used an invoice from Entertainment Earth listing 12 units of LEGO products, and Amazon accepted the request. Interestingly, there are also rare cases where sellers used retail receipts from LEGO to submit an ungating request and got approved. In one case, a seller purchased 10 LEGO keychains, submitted the order receipt and photos of the items, and was approved.
While it’s true that a few resourceful sellers manage to get ungated with unconventional documents, you shouldn’t count on that approach. It’s always better to use wholesale invoices from recognized and authorized LEGO distributors to improve your chances of approval.

What should you do if your LEGO ungating application is rejected?

First of all, don’t worry, it’s actually very common for your first attempt to be denied. But that doesn’t mean you should give up. Instead, review your documents, make the necessary changes, and submit your request again. Below are some key steps to help you handle a rejection properly.

1. Read Amazon’s Feedback Carefully

Amazon usually provides a reason or some feedback when they reject an ungating application. For example, they might say your invoice wasn’t valid or they may request additional documentation. Read the message carefully and identify exactly what information is missing or incorrect.

2. Do Not Open a New Case

It’s important that you don’t open a new ungating request. Instead, continue your existing case by replying with the updated or additional documents.This keeps the case consistent and shows that you’re addressing their feedback.

3. Check and Correct Your Invoice

Make sure your invoice meets Amazon’s strict requirements. Common reasons for rejection include:

• Missing your name, address, or contact info on the invoice
• The order hasn’t been fulfilled yet by the supplier
• The invoice shows fewer than 10 units of the same LEGO SKU

Amazon requires a minimum of 10 units of a single LEGO product on one invoice and anything less than that will likely be rejected.

4. If an LOA is Required

In some cases, Amazon might ask for LOAs from LEGO. Unfortunately, LEGO rarely issues LOAs to small or new sellers and typically reserves them for large retail partners. You can try requesting one, but don’t be discouraged if it doesn’t work out.

5. Stay Persistent

Finally, you need to be patient and persistent. Some sellers get rejected multiple times but still keep refining their documents and resubmitting until they’re accepted. It’s part of the process, especially when dealing with a brand as tightly controlled as LEGO.

 Final Thoughts

Selling LEGOs is an excellent opportunity to increase profits and expand your business on Amazon. However, Amazon has imposed strict requirements and policies for selling these products to prevent fraud and counterfeiting. Ensure you follow Amazon LEGO ungating requirements 2025 to avoid suspending or terminating your Amazon seller account.

FAQ

Can I get ungated in LEGO using an online-only LEGO supplier?
No, Amazon typically requires invoices from authorized brick-and-mortar or B2B wholesale distributors, online-only stores are rarely accepted.

Does ordering LEGO from Walmart count toward Amazon ungating?
No, retail receipts from Walmart or other big-box retailers are not accepted by Amazon for category or brand ungating, only wholesale invoices are valid.

Do I need a resale certificate to get ungated in LEGO?
Yes, most approved LEGO distributors will ask for a resale certificate or sales tax ID to open a wholesale account and issue compliant invoices.

How many LEGO units do I need to purchase for ungating?
You must submit an invoice with at least 10 LEGO units of the same item from a legitimate distributor to meet Amazon’s ungating requirements.

Can I sell used LEGO sets on Amazon without ungating?
No, LEGO is a restricted brand on Amazon, even for used items, you’ll still need to get ungated before listing any LEGO products.

Do distributors like EE Distribution help with LEGO ungating?
Yes, EE Distribution is one of the popular sources that issue Amazon-compliant invoices and are known to work for ungating LEGO and other toy brands.

How long does Amazon take to review a LEGO ungating request?
Most applications are reviewed within 24 to 72 hours, but incomplete invoices or unclear documents can delay approval.

Can I use an ungating service to get approved for LEGO?
Yes, but be cautious, Amazon may reject third-party invoices if the distributor is not legitimate, so always verify their credibility first.

Will I stay ungated in LEGO forever after approval?
In most cases, yes, but Amazon can re-gate you if your account becomes inactive or violates policy, consistent selling helps maintain access.

 Does selling LEGO under FBA or FBM affect ungating?
No, ungating approval is account-based and not tied to fulfillment method, both FBA and FBM sellers need to be ungated before listing LEGO.