Meaning of Getting Ungated on Amazon
Getting ungated on Amazon means receiving approval to sell products from a specific brand or category that is typically restricted. Amazon uses a gating system to control which sellers can offer certain products, usually to maintain quality and prevent counterfeit items.
When a product category or brand is gated, sellers need to meet certain criteria and provide specific documentation to Amazon to gain access. This might include proving your business’s legitimacy, showing invoices from authorized distributors, or meeting performance standards. You can use Amazon ungating service to free yourself of the hassle of the ungating process.
Once you’re ungated, you can list and sell those products on Amazon, increasing your potential inventory and attracting more customers.
Is Adidas Gated on Amazon?
Yes, Adidas is gated on Amazon. This means that to sell this brand’s products, you need to go through the process of getting ungated in Adidas.
Amazon restricts the sale of certain brands and categories to ensure that only authorized and reputable sellers can offer them, which helps maintain brand integrity and customer trust. To get ungated in Adidas, you generally need to provide specific documentation, such as invoices from authorized distributors, and meet Amazon’s requirements for selling restricted brands. We’ll explain more about this below.
How to Get Ungated in Adidas on Amazon?
Getting ungated in Adidas requires a few essential steps, which we’ll explain below:
1. Create an Amazon Seller Account
Set Up a Professional Seller Account: If you don’t already have one, you’ll need a professional seller account to apply for ungating.
2. Gather Required Documents
- Invoices: Obtain invoices from authorized distributors or wholesalers of Adidas products. The invoices should clearly show the Adidas brand and your business information.
- Proof of Authenticity: You may also need to provide proof that the products are genuine and sourced from legitimate suppliers.
- Business Information: Be ready to provide your business address, contact details, and any relevant tax identification numbers.
3. Contact Adidas or Distributors
- Reach Out to Distributors: Contact Adidas authorized distributors to purchase their products. They will provide you with the necessary invoices.
- Request Authorization: If necessary, get a letter of authorization from the distributor stating that you’re authorized to sell Adidas products.
4. Submit an Application on Amazon
- Log In to Seller Central: Go to your Amazon Seller Central account.
- Navigate to the ‘Add a Product’ Section: Search for the Adidas products you want to sell.
- Apply for Approval: Click on “Apply to Sell” for the gated product. You’ll be prompted to provide the documents you’ve gathered.
5. Complete the Application
- Upload Documents: Submit your invoices, proof of authenticity, and any other required documentation through the Amazon application process.
- Provide Additional Information: You might need to answer questions about your business practices or supply chain.
6. Wait for Amazon’s Review
Amazon will review your application, which can take several days to a few weeks. You can monitor the status of your application in Seller Central. Amazon may request additional information if needed.
7. Receive Approval
If your application is approved, you’ll receive a notification, and you’ll be able to list Adidas products. So, after getting ungated in Adidas, begin listing the items in your inventory and start selling them on Amazon.
8. Maintain Compliance
Ensure you continue to adhere to Amazon’s policies regarding the sale of branded products. Maintain records of your invoices and other documents in case Amazon requests them in the future.
If you want to know how to get ungated on Amazon in other categories/brands, make sure you read our guide on it.
How Long Does it Take to Get Ungated at Adidas?
Getting ungated in Adidas on Amazon typically takes 1 to 4 weeks. The timeline includes gathering necessary documents like invoices, submitting your application, and waiting for Amazon’s review. Preparation time depends on how quickly you can obtain and organize your documentation. Amazon’s processing time can vary based on application volume and any additional information they may request. Responding promptly to any requests can help speed up the process. In the meantime, you can sell ungated brands on Amazon.
Is Selling Adidas Products Still Profitable on Amazon?
Getting ungated in Adidas and selling its products on Amazon can still be profitable, but several factors affect your success. Adidas is a well-known brand with high demand, which can lead to good sales opportunities. However, competition is fierce, and profit margins may be tighter due to the popularity of the brand and potential fees associated with selling high-demand products.
To stay profitable, consider these factors:
- Market Research: Analyze the market to understand demand, competition, and pricing strategies.
- Sourcing: Ensure you get your products from authorized distributors to avoid counterfeit issues and stay competitive.
- Pricing: Set competitive prices while accounting for Amazon fees and shipping costs.
Make sure you also check out our guide on getting ungated in Nike on Amazon if you want to sell other brands as well.
Final Thoughts
Getting ungated in Adidas on Amazon can really help grow your business. By preparing the required documents, submitting your application, and following Amazon’s rules, you can get ungated and start selling Adidas products. Selling Adidas products can be profitable because of the strong demand, but it’s important to keep an eye on market trends, set competitive prices, and source your products correctly. With the right approach, you can make the most of selling Adidas and boost your Amazon sales.
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