Sellerboard Review 2026: Pricing, Free Trial & Features

Sellerboard is a profit analytics tool for Amazon sellers. It pulls your sales, Amazon fees, PPC spend, refunds and product costs into one dashboard so you can see your real net profit per product, per day. Plans start at $19/month, and you can test it for free before paying. In this sellerboard review, we cover pricing, the free trial, the main features, and who the tool is (and isn’t) a good fit for.

Sellerboard pricing and plans

Sellerboard prices its plans by the number of orders you process each month. All plans include the core profit dashboard; higher tiers add more order volume, more connected seller accounts and more users. At the time of this update (October 2026), the plans are:

Annual billing is cheaper than paying monthly. Prices and limits can change, so always confirm the current numbers on the sellerboard website before you subscribe. For most online arbitrage sellers, the Standard plan is enough to start.

What kind of Amazon business is required for sellerboard software?

It doesn’t matter if you are using FBA (fulfilled by Amazon), FBM (fulfilled by merchant), or programs like Seller Fulfilled Prime, private label, wholesale, or online arbitrage. Sellerboard works as an analytics service for any of these Amazon business models.

There are many indicators to track, like gross and net profit, ad costs, margin and ROI. You also have to deal with different kinds of fees and payouts, which vary from country to country. Sellerboard gathers all the indicators you need to analyze your selling activity in one place.

Sellerboard general Review: Is it really helpful?

If you sell one or two product types once or twice a day, you can calculate your margins and costs by yourself. But it gets harder when there are lots of products and sales to track.

The easiest way to increase your cost-effectiveness and not waste your precious time is to use Sellerboard. Let the program do this boring, but still necessary job while you’ll be focused on other more important things like planning and forecasting the activities for your business.  

Among tools in Sellerboard, we may find inventory management, follow-up mail campaigns, PPC optimizers, LTV features, listing change alerts, reimbursements for lost or damaged stock, and other FBA errors. 

Want your buyers to leave a review about things they’ve bought from your store? Try the so-called “autoresponder“ feature that sends emails to customers after they’ve purchased something on Amazon asking them to give a review about the obtained products.

One additional point is that the KPIs can be loaded as text or spreadsheets, which can be useful for comparing data and results. It can also be used on mobile phones.

A short overview of Sellerboard features and tools

Interactive Live Dashboard

This highly informative dashboard provides you with all the most important data like Amazon fees (e.g., FBA fee, commissions), PPC ad spend, costs of returns and refunds, promotion costs, and your fixed costs (e.g., Virtual Assistant, Prep Center). You can also view by time period (today, yesterday, or this month) and by-product.

Demo version 

Maybe you are just preparing to enter the Amazon world and gather information about the helpful software, or you are a professional seller – it doesn’t matter. For a better understanding of how Sellerboard works, you don’t need to have a registered account or actually be an Amazon seller. First, you can simply access the “Demo” version mode to try Sellerboard, get used to it, and determine if it is the right Amazon seller analytics service.

Sellerboard free trial

Sellerboard offers a free trial (one month as standard, no credit card required), and partner links such as this one may unlock a longer trial, so check the offer shown when you sign up. Unlike the demo, the trial connects to your real Amazon seller account, so sellerboard analyzes your actual orders, fees and costs instead of sample data. Because historical data is imported when you connect, you can judge your past profitability from day one of the trial.

Compatible with Multiple Devices

One of the main differences between Sellerboard and other similar services is that Sellerboard is convenient for users of all kinds of devices. Whether you are a laptop, mobile, or tablet user, you can track your online business on the go.

FBA error tracking

It can track FBA errors. Using sellerboard means you don’t have to rely on Amazon to provide the compensation and refunds it is entitled to. Sellers can keep track of up-to-date information in real-time and even claim refunds that Amazon may have missed. Amazon has a good track record, but FBA errors are possible. Better to be aware and safe than sorry.

PPC Optimization and Bid Automation

The PPC dashboard on Sellerboard tracks your PPC campaigns’ profitability and helps optimize it for more profit, sales and better ACOS by automation of bids and keywords. Sellerboard calculates break-even ACOS and bid recommendations based on your profit. And this is a great feature for optimizing your ad campaigns!

Customer Lifetime Value Dashboard

Have you ever asked yourself how much money you make per customer in their lifetime? The answer’s in this new sellerboard feature. Customer Lifetime Value (LTV) calculation is based on consecutive orders. When a customer returns and buys more than once, your net income increases compared to the first order. 

In common sense, LTV is the value a customer brings to your business through the entire lifetime cycle of their relationship.

Understanding your customers’ LTV helps you better forecast and plan your Customer Acquisition Costs. You can afford higher marketing costs per item than the first sale margin.

You can use this extra money on advertisements, promotions, gifts, and more, which means expanding and growing your Amazon business.

Follow-up email campaign

It can run all-digital follow-up email campaigns. So the user has to do nothing, but only specify the needed parameters. This level of automation frees the seller’s time and eliminates some routine work for better decision-making processes and focusing on important things in Amazon’s business. 

AutoResponder

Another thing that tends to be routine is replying to customer’s messages. With AutoResponder, sellers can send Automated Messages to buyers to get feedback and reviews. As a result – happy customers and minus one stress for the seller. 

Accessibility and sellers friendly design 

A very important thing for those who appreciate their time and invested efforts. Anyone, even a beginner, can use Sellerboard. No matter if you have just started your way in Amazon or you have started years ago. The business grows faster and you can track it in real-time and by real indicators and figures. There is also no limit to the business size, be it a small or a huge one with millions in revenue; it is easy to understand and accessible for each category of sellers. 

Thousands of happy Amazon sellers have been using Sellerboard for years. And if you’re not among them, you can start right now! All you have to do is choose the service package according to your needs. What can be better than such a service that fits our designed criteria and is pocket friendly?

World Wide market

Every business reaches its limits one day and tends to integrate and expand into other markets instead of continuing to stagnate and get stuck in one place.

Sellerboard supports Amazon marketplaces across North America, Europe and other regions, including the US, Canada, Mexico, the UK, Germany, France, Italy and Spain, so you can track several marketplaces from one account. If you are planning to expand, read our guide on how to sell internationally on Amazon.

Tracking Trends

This feature in Sellerboard was developed especially for tracking all necessary KPIs and preventing the seller from negative trends. Such KPIs are, for example, BSR, sales, returns, and profit. If one of these indicators has a negative tendency, the seller will find it out in a timely manner and will be ready to take action (e.g., decrease price, check the quality, run ads, etc).

You can select KPIs (such as return rates) and timeframes and see a spreadsheet showing your products’ monthly performance (including KPI value and percentage change from last month).

Sorting the table will immediately show you all your problematic SKUs (e.g., where BSR dropped in the last month compared to the previous month).

 AI hidden costs tracking

Sellerboard automatically accounts for the many fee types Amazon charges (referral fees, FBA fulfillment fees, storage fees, inbound placement fees, refunds and more) and adds your own product and shipping costs, so the profit you see is close to what actually lands in your bank account. For a refresher on what Amazon charges, see our guide to Amazon FBA fees.

You can view this data for each product, variation and price point, for any period (day, week, month or a custom range).

This makes it much easier to spot products whose margins have been eaten up by fees or ad spend, and to fix pricing or stop reordering them before they cost you money.

Cashflow tool

This sellerboard tool helps you manage your cash flow. Using the “add” button, you can record extra investment in the business, the amount paid for goods, dividends and VAT, while Amazon payouts and expenses are filled in automatically.

Customer support

Support is available through the live chat in the bottom-right corner of the app, and the team also helps with onboarding questions such as entering product costs. In our experience, replies are quick and helpful.

Sellerboard pros and cons

• Pros: affordable entry price, accurate per-product net profit, PPC and inventory tools in the same app, multi-marketplace support, free trial.
• Cons: results are only as accurate as the product costs you enter, and there are many reports to learn at first. Sellers who mainly need bookkeeping for inventory bought at different costs may also want to compare it with InventoryLab (sellerboard vs InventoryLab).

Is sellerboard worth it?

For most Amazon sellers, yes. Sellerboard has competition, but it is one of the best-value profit analytics tools for Amazon sellers: it is easy to read, reasonably priced, and backed by responsive support. If you buy inventory through online arbitrage leads, it is a simple way to check that each lead really made the profit you expected. To estimate profit before you buy, use our Amazon FBA profit calculator.

Sellerboard FAQ

How much does sellerboard cost?

As of October 2026, sellerboard costs $19/month for the Standard plan (up to 3,000 orders per month), with Professional, Business and Enterprise plans at $29, $39 and $79 per month for higher order volumes. Annual billing lowers the price.

Does sellerboard have a free trial?

Yes. Sellerboard offers a free trial (one month as standard) with no credit card required, and you can also explore a demo account without connecting your Amazon account.

Is sellerboard good for online arbitrage sellers?

Yes. Online arbitrage sellers often sell many different products in small quantities, which makes manual profit tracking hard. Sellerboard shows the real profit of each ASIN after all Amazon fees, so you can see which sources and leads are worth repeating.