Sellerboard Review 2023: Tools and Features Amazon sellers should know about

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If you are an Amazon seller and you haven’t heard about sellerboard yet, let me show you what it is and how it works. First, sellerboard is an all-in-one tool that definitely will help you grow your business by analysing current trends, gaining insight into latest online arbitrage deals and maximizing your profit potential. Sellerboard is an analytics service for Amazon sellers that accurately analyzes expected profit and margins.

What kind of Amazon business is required for sellerboard software?

It doesn’t matter if you are using FBA (fulfilled by Amazon) or FBM (fulfilled by merchant), or programs like Prime by Seller, dropshipping, or even online arbitrage. There are no limits for using sellerboard as an analytical service for your business.

There are many different indicators like gross and net profit, ad costs, margin, ROI, etc. Besides, you have to deal with different kinds of fees and payouts which may vary from country to country. In sellerboard are integrated all indicators you need for analysing your selling activity.

Sellerboard general Review: Is it really helpful?

If you sell one or two product types that you sell once or twice a day, you can calculate your margins and costs by yourself. But it gets harder when there are lots of products and sales to track.

The easiest way to increase your cost-effectiveness and not to waste your precious time is to use sellerboard. Let the program do this boring, but still necessary job while you’ll be focused on other more important things like planning and forecasting the activities for your business.  

Among tools in sellerboard, we may find inventory management, follow-up mail campaigns, PPC optimizers, LTV feature, listing change alerts, reimbursements for lost or damaged stock, and other FBA errors. 

Want your buyers to leave a review about things they’ve bought from your store? Try the so-called “autoresponder“ feature  that sends emails to customers after they’ve purchased something on Amazon asking them to give a review about the obtained products.

One additional point is that the KPI’s can be loaded as text or spreadsheet, which can be useful for comparing data and results. It can also be used on mobile phones.

A short overview of sellerboard features and tools

Interactive Live Dashboard

This highly informative dashboard provides you with all the most important data like Amazon fees (e.g. FBA fee, commissions), PPC ad spend, costs of returns and refunds, promotion costs, and your fixed costs (e.g. Virtual Assistant, Prep Center). You can also view by time period (today, yesterday, or this month) and by product.

Demo version 

Maybe you are just preparing to enter the Amazon world and you gather information about the helpful softwares or you are a professional seller – it doesn’t matter. For better understanding of how sellerboard works, you don’t need to have an registered account or actually be an Amazon seller. First you can simply access the “Demo” version mode to try sellerboard, get used to it, and figure out if it is the right Amazon seller analytics service for you.

Free trial period up to 2 months

You can get a 2-month free trial instead of one month, using this link. Unlike the demo version, in the free trial you integrate sellerboard with your real Amazon account. So sellerboard analyses and manages your personal data instead of artificial figures and information. A bonus in plus: this offer will never expire and is available every day. 

Compatible with Multiple Devices

One of the main differences between sellerboard and other similar services is that sellerboard is convenient for users of all kinds of devices. No matter if you are a laptop, mobile or tablet user, you can track your online business on the go.

FBA error tracking

It can track FBA errors. By using sellerboard, you don’t have to rely on Amazon to provide the compensation and refunds it is entitled to. Sellers can keep tracking of up-to-date information in real time and even claim refunds that Amazon may have missed. Amazon has a good track record, but FBA errors are possible. Better to be aware and safe than sorry.

PPC Optimization and Bid Automation

The PPC dashboard on sellerboard tracks the profitability of your PPC campaigns and helps to optimize it for more profit, sales and better ACOS by automation of bids and keywords. Sellerboard calculates break-even ACOS and bid recommendations on the basis of your profit. And this is a great feature for optimizing your ad campaigns!

Customer Lifetime Value Dashboard

Have you ever asked yourself how much money you make per customer in their lifetime? The answer’s in this new sellerboard feature. Customer Lifetime Value (LTV) calculation is based on consecutive orders. When a customer comes back and buys more than once, your net income is increased compared to the first order. 

In common sense, LTV is the value a customer brings to your business through the entire lifetime cycle within their relationship.

Understanding your customers’ LTV helps you forecast and plan your Customer Acquisition Costs better. You can afford higher marketing costs per item than the first sale margin.

You can use this extra money on advertisements, promotions, gifts, and more, which means expanding and growing your Amazon business.

Follow-up email campaign

It can run all-digital follow-up email campaigns. So the user has to do nothing, but only specify the needed parameters. This level of automation frees the seller’s time and eliminates some routine work for better decision making process and focusing on really important things in Amazon business. 


Another thing that tends to be a routine one is replying to customer’s messages. With AutoResponder sellers can send Automated Messages to buyers, get feedback and reviews. As a result – happy customers and minus one stress for the seller. 

Accessibility and sellers friendly design 

A very important thing for those who appreciate their time and invested efforts. Sellerboard can be used by anyone, even a beginner. No matter if you have just started your way in Amazon, or you have started years ago. The business grows faster and you can track it in real-time and by real indicators and figures. There is also no limit for the business size, be it a small or a huge one with millions in revenue, it is easy to understand and accessible for each category of sellers. 

Thousands of happy Amazon sellers have been using sellerboard for years. And if you’re not among them, you can start right now! All you have to do is choose the services package according to your needs. What can be better than such a service that fits into our designed criteria and is pocket friendly?

World Wide market

Every business reaches its limits one day and has a tendency to integrate and expand into other markets, instead of continuing to stagnate and get stuck in one place.

So, a list of the main markets sellerboard can help you enter to markets that include places such as the United States of America, Germany, United Kingdom, Canada, France, Italy and Mexico. It has an international wide range of coverage.

This feature in sellerboard was developed special for tracking of all necessary KPI’s and for preventing the seller from the negative trends. Such KPI’s are for example BSR, sales, returns, profit. If one of these indicators has a negative tendency, the seller will find it out in a timely manner and will be ready to take action (e.g. decrease price, check the quality, run ads, etc).

You can select KPI’s (such as return rates) and timeframes and see a spreadsheet showing all of your products and their monthly performance (including KPI value and percentage change from last month).

Sorting the table will immediately show you all your problematic SKU’s (e.g. the ones where BSR dropped in the last month comparing to the previous month).

 AI hidden costs tracking

Sellerboard is an expert at accounting for up to seventy (70) hidden Amazon commissions and all expenses, and discloses it all to the seller in easy-to-understand and well-presented data.

It helps sellers understand the intricacies of their business relationship with Amazon and how they work. This allows sellers to receive data about each product, variation and price at any time and for any period (day, week or a month).

This is extremely useful in keeping production and selling costs to a minimum in order to maximize profits. It also helps sellers maintain a good relationship with Amazon, making it even more transparent to the seller.

Cashflow tool

This sellerboard tool allows you to manage your cash flow. By clicking the “add” button, you can indicate your additional investment in the business, the amount paid for the goods, as well as dividends and VAT. Amazon payouts and Expenses are filled automatically.

24/7 customer care service

The customer care service is available 24/7 through the live chat box that appears in the bottom of the right corner. Replies are coming as soon as possible. Their team really takes care of the customers and does their best to satisfy everyone’s requests. 

To summarize:

When it comes to complex services or advertising tools, sellerboard may have fierce competition, but it is the best Analytics service for Amazon sellers. It offers value for money tools and extremely attentive customer service interaction, as well as an easy-to-understand and user-friendly data arrangement.

4.7/5 - (7 votes)

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