Amazon Top Sellers in the World

Top Amazon Sellers in the World

There are different criteria used to identify Amazon’s biggest sellers. One of them is the amount of positive feedback a seller receives. Two important factors for this criterion are the number of reviews and the number of positive reviews.To keep Amazon seller statistics up to date, the platform calculates the percentage of customer satisfaction with different vendors over 30 days, 90 days, and 12 months. 

However, this criterion is not always completely reliable because most buyers don’t leave a review(only 1–5% of buyers actually leave a review). On the other hand, some sellers try different methods and techniques, such as using customer engagement or feedback software to increase their positive reviews.

Another way to identify top sellers is by analyzing recent sales, mainly within the last 30 days.

To define top sellers, we analyze and use several proxy indicators, mainly the number of reviews within the last 30 days, rather than just their raw revenue. Using this information, we can identify where the largest Amazon seller markets are in 2025,the United States remains the biggest, followed by the United Kingdom, Germany, and rapidly growing markets such as India and Japan.

In the latest analysis, the top-ranked seller was Momox.co.uk from Germany, which received around 3,911 reviews last month in the books category. After that, MusicMagpie, based in the United Kingdom, ranked second with about 3,737 reviews during the same period.

For each region, we profile the top three to four merchants, explaining their performance, type of business, and the key strategies that helped them become top sellers.

Here are three top sellers in the U.S., UK, Germany, and India, along with their products, categories, and the reasons why they succeed:

By analyzing new result, we can understand that sellers who work in the media sector, like selling used books, CDs, DVDs, or refurbished electronics, have more review volumes and strong sales. On the other hand, private label brands that sell electronics or household goods also do very well and have high volume sales on Amazon.

How Much Money Do Amazon Sellers Make?

This table gives you latest information about the money that Amazon sellers earn.  A glance at table reveals that most sellers make around $1,000 to $25,000 per month. After deducting expenses such as advertising or fulfillment fees, their profit usually ranges between $200 and $5,000 monthly, depending on inventory and product type.

Also, the results show that around 30% of sellers earn less than $500 in profit initially, but after one year, their performance and profit margins usually grow rapidly.

Risks Threaten Large Amazon sellers

Every year, we see some of the top Amazon sellers suddenly shut down their businesses. For example, one of them is Pharmapacks, which was the biggest health and beauty retailer on Amazon until 2022. Before that time, this company made over $500 million in annual sales, but despite the huge revenue, it struggled with thin profit margins and other important issues, which eventually led to its closure. There are other examples of sellers facing similar challenges. For instance, several U.S. brand accounts and resellers have also seen declines in their performance. 

These cases show that success on Amazon is not only about high sales numbers, but also about building efficient systems, strong branding and diversified sales channels to stay stable and profitable.

Because of them, we decided to show you some major risks Amazon sellers face and how top sellers overcome them:

Rising Costs

Advertising expenses and Amazon fees can quickly reduce profits. Successful sellers focus on growing organic sales through email marketing, brand loyalty, and smarter ad spending to get better returns on investment.

Overdependence on Amazon

 To grow steadily, sellers shouldn’t rely only on Amazon. Building a strong brand presence by using a hybrid sales model provides more profit stability and control.

Inventory Management 

Managing thousands of products requires significant capital. Top sellers use data-driven forecasting, inventory financing tools, and Amazon FBA storage to keep operations efficient and avoid running out of stock.

Returns and Fraud

As sales increase, the risk of returns and fraud also grows. Top sellers manage this by repairing or repackaging returned items and reselling them at lower prices. 

Buy Box Competition

Competition for the Buy Box is intense. To stay ahead, smart sellers use bulk discounts, flexible packaging, and strategic timing for promotions.

Key Strategies Used by Top Amazon Sellers

You should know that successful Amazon sellers don’t all use the same strategy. They update their methods to grow faster and reach more customers in new ways. To stay ahead of the competition, here are some of the main tactics top sellers use:

Fast Prime Shipping

Most top sellers use Fulfillment by Amazon to offer 1 or 2 day Prime delivery. Fast and reliable shipping makes customers trust the seller more, which is also a key factor for winning the Buy Box on Amazon.

Large Product Range

If you look at the top sellers, you’ll see that most of them list thousands of products across different categories. Having a wide product range helps increase visibility in search results and attract more buyers. 

Mix of Private Label and Resale Products

To increase profits and manage costs better, many successful sellers combine their own private label products with popular resale items. This strategy helps them balance between higher margins and steady sales volume.

Focus on Quality and Logistics

Leading sellers invest in high product quality and strong warehouse management. This helps reduce returns and provide better feedback.

Smart and Competitive Pricing

Top Amazon sellers use pricing tools and run daily deals to stay competitive. Their prices aren’t just lower, they’re strategically adjusted based on demand, competition, and market trends.

Selling on Multiple Platforms

Finally, successful sellers don’t rely only on Amazon. They also sell on other platforms like eBay, Walmart, or their own websites. Diversifying sales channels helps them increase profit, reach new audiences, and stay safe from sudden changes in Amazon’s policies.

Amazon Seller Outlook for 2025 

As you know, the Amazon marketplace is constantly evolving and in the coming years, sellers will face many changes in how they run their businesses. Here’s what you can expect and how the market is shifting:

The demand for used and refurbished products, such as electronics, books, and clothing, is growing faster than ever. In recent years, Amazon has focused more on certified refurbished items, which means secondhand sellers will continue to grow and find success.

At the same time, the use of automation and AI tools is becoming a big advantage for top sellers. Many are now using artificial intelligence for smart pricing, inventory forecasting, and supply chain management. These tools not only help sellers to reduce costs, but also help them to save time and make their operations more efficient.

Another major trend is global expansion. Sellers no longer depend only on their local markets. Many successful sellers from the U.S. are expanding into regions like Latin America and Southeast Asia, opening up new growth opportunities.

Finally, more sellers are launching their own private label products, especially in popular categories like beauty, home goods, and supplements. By combining Amazon’s advertising and video tools, these sellers are building stronger brand awareness and long-term customer loyalty.

Is Amazon FBA Still Profitable?

The most common sale mode on Amazon is the FBA because sellers will not be involved in many sales steps. Most sellers choose Amazon FBA Business mode to sell their products. But in total, is average amazon fba income still worth it?

The survey we talked about in the previous section says that novice sellers can expect a profit of $ 3,500 ($ 42,000 a year), assuming an 18% profit on their product. But is amazon fba business profitable? Read the details in the article and find out.

Final Thoughts

Everyone wants their products to be Amazon’s bestsellers. The items which Amazon best sellers sell and bring a lot of revenue to sellers are in different categories. For example, Amazon biggest sellers, who we talked about them, sell cosmetics, books, new and second-hand digital products, mobile and computer peripherals, and household items. You can choose each item you want. If you are fortunate, you may even find the ultimately recommended product by Amazon Choice, an algorithm that recommends products to customers using voice search. Near half of new Amazon sellers said their goal in selling on Amazon is to “be their own boss.” And the most important advice from Amazon sellers to those just starting is: Get started now! For more info about Amazon FBA and other topics, follow the OABeans blog.

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