How Much Do Amazon Sellers Make?

Average Income of Amazon Sellers in 2025

By online revenue in the world, the largest eCommerce retailer belongs to Amazon.

Amazon.com dominates the online retail space together with its large marketplace. Amazon, in the third-party sellers, generated approximately 140.05 billion dollars in 2023, up 19% from the previous year. This increase is about 50 percent over the previous year. Generally, the income of a seller is related to many factors. One of the most important factors is the area that the person is active and selling his/her product. For example, the income in the book section, one of the bestsellers of Amazon, is not comparable with an unknown area with a few customers. But in the following, we provide you a general stats without considering the influential factors on the amount of income:

About 22 percent of the sellers earn between $1,001 and $5,000, while 31 percent of Amazon sellers earn less than $500 monthly.

Amazon FBA Income which is the highest in a month and is more than $250,000, is achieved by 1 percent of the sellers.

How Much Money Do Amazon Top Sellers Make?

Based on available data, we have compiled a list of top 10 Amazon sellers worldwide, including their marketplace, estimated revenue over the past 12 months, and their percentage of total sales:

The first spot on this list is claimed by Utopia Deals from the United States, with annual revenue ranging between $800 and $855 million. Following closely, another US-based seller, AnkerDirect, secures second place with revenue between $800 and $840 million.

China demonstrates its strong presence with AilunUS in third place, generating $800–835 million, while ZMART follows in fourth place with $800–830 million. Govee US, based in Hong Kong, holds the fifth position, earning between $750 and $790 million.

The sixth spot goes to LiCB from China, with revenue of $450–490 million. Germany’s momox Shop ranks seventh, achieving $400–450 million in revenue.

Further down the list, Hong Kong’s uxcell takes eighth place with sales of $350–370 million. Two more Chinese sellers close out the top ten: Dewenwils in ninth place with $90–110 million and ThermoPro-US in tenth place, earning between $70 and $75 million.

Is Amazon FBA Profitable in 2025?

Amazon FBA has become popular recently. During the pandemic, the number of online shopping has grown significantly. Besides, the competitors also have increased, and everyone who has a business has started to sell on Amazon. Consequently, people ask themselves if it is still worth starting the Amazon FBA business. A few factors must be considered to determine if Amazon FBA is still lucrative, although the market is oversaturated. These primary factors are:

Amazon FBA Costs

The service Amazon is not for free. Using Amazon’s warehouses to store your products has a cost based on the size and type of your products. Additionally, Amazon has extra charges like long-term storage fees for items held for more than a year. FBA disposal order fees, FBA removal order fees, and FBA label service are other expenditures you need to consider.

Hassle-free Business

You can have more accessible online reselling by using Amazon FBA. The items are shipped efficiently, and you don’t require to deal with different delivery services. You can have access to lower shipping rates and higher quality.

Chance of Winning More Customers

Your products should comply with Amazon requirements for prime shipping when you are using Amazon FBA. This increases your chance to win the Buy Box and helps you attract more customers to your items.

Which Categories Have More ROI (Returning of Invest) in Amazon?

Some persons may work in the same category simultaneously, but one makes more money than the others. So, it is impossible to say that a person who works in a specific area definitely earns more based on the activity area.

Being lucrative is essential when selling on Amazon, but it is also vital to be open-minded to catch the best possible opportunity.

The profitability of different categories is different from each other, but mainly you can find profitable subcategories within every category.

Some of the categories are top ones among Amazon sellers, such as Home & Kitchen and Beauty & Personal Care. However, not all subcategories within these popular categories are equally profitable due to factors like intense competition, price wars, and even direct competition from Amazon.

Interestingly, less popular categories often provide higher profit margins than the more competitive ones. For instance, Handmade, which offers an average profit margin of 32%, surpasses the highly competitive Home & Kitchen category, which has a 23% margin. In fact, sellers in niche categories like Handmade may face less competition while still achieving excellent returns.

Below is a table of the average profit margins across various Amazon product categories:

Do you want to have passive income on Amazon?

Many people are using Amazon as a means of making extra money. This platform can be helpful for employees and business owners since it allows them to make passive money. Each product you list is a potential benefit, and using FBA, all you have to do is send your inventory to Amazon Centres and leave the rest to the platform. Online arbitrage lists and leads help you find the most profitable products and make the most out of your Amazon FBA business.

How much time do you need to start selling on Amazon?

Most Amazon sellers spend fewer than 20 hours per week managing their businesses, with 31% dedicating 4-10 hours weekly. Nearly three-quarters (74%) of sellers successfully launch their businesses within 6 months.

Initially, more time might be needed to get the business off the ground, but after identifying products and establishing a niche, many sellers transition to maintaining their operations and earning passive income. The table below shows average time spent per week on Amazon businesses: 

Final Thought

When you read this article, you’ll gain insights into how much Amazon sellers earn and the average Amazon FBA income in 2025.

A significant portion of sellers—around 20%—make between $1,000 and $5,000 per month. For a select few, it’s even possible to generate over $250,000 annually, though this applies to less than 4% of sellers.

Sellers who fail to choose the right categories or strategies may earn less than $500, which leads to doubts about the profitability of Amazon FBA. However, factors such as a hassle-free setup, manageable FBA costs, and access to a vast customer base show how lucrative Amazon FBA can be.

Additionally, understanding which categories offer higher Return on Investment (ROI) is crucial. Categories like handmade, CD and vinyl, and apps and games boast profit margins exceeding 25% on average, making them some of the best choices for Amazon FBA businesses in 2025.

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