Amazon Sellers Facts and Statistics You Need to Know in 2025

General Statistics of Amazon in 2025

There are many Amazon statistics available on the internet. It could be overwhelming for you to which ones are practical. We choose 10 Amazon stats among all and narrow them down below:

• Consumer Product Research: Approximately 66% of consumers begin their online product searches on Amazon.

• Amazon Prime Subscribers: The number of Amazon Prime subscribers worldwide has surpassed 300 million.

• Prime Day Spending: In 2024, spending across all e-commerce sites in the U.S. reached $12.5 billion during Prime Day.

• Amazon’s Prime Day Revenue Increase: Amazon’s revenue on Prime Day 2024 was 32% higher than on an average day in June 2024.

• U.S. eCommerce GMV: Amazon accounts for about 50% of the total e-commerce Gross Merchandise Value (GMV) in the U.S.

• Market Share in Key Categories: Amazon holds over 90% market share in several categories:

  • Home improvement tools: 93%
  • Skin care: 91%
  • Batteries: 97%
  • Golf equipment: 92%
  • Kitchen and dining: 94%

• Total Revenue: Amazon’s total revenue reached $610 billion in 2024.

• Holiday Season Sales: During the Christmas season, Amazon processes approximately 400 sales every second.

• New Seller Registrations: Around 3,700 new sellers join Amazon daily.

• Fulfillment by Amazon (FBA) Usage: Approximately 89% of Amazon sellers utilize FBA services.

• Million-Dollar Sellers: In 2024, over 75,000 Amazon sellers surpassed $1 million in sales.

• Top Expansion Marketplaces for Third-Party Sellers: The top three Amazon global marketplaces where third-party sellers plan to expand are the United States, Canada, and the United Kingdom.

P.S: Some figures are based on projections and available data up to 2024.

As of 2025, Amazon sellers continue to diversify their sales channels across various e-commerce platforms:

• eBay: Approximately 28% of Amazon sellers also list their products on eBay.

• Shopify: Around 15% of Amazon sellers utilize Shopify to manage their own online stores.

• Etsy: Approximately 13% of Amazon sellers also sell on Etsy.

• Facebook Marketplace: About 12% of Amazon third-party sellers use Facebook Marketplace.

• Walmart Marketplace: Approximately 12% of Amazon sellers also list their products on Walmart’s Marketplace.

These statistics indicate that a significant portion of Amazon sellers are expanding their reach by leveraging multiple e-commerce platforms to diversify their sales channels and tap into different customer bases.

Amazon Product & Categories Statistics

You, as a seller, need to know what the customers buy to become successful in your business. Here, the top 10 Amazon product categories for SMB sellers are listed based on the stats of the Amazon Seller Report in 2024.

Here are Amazon’s stats for the 10 least competitive categories:

In 2024, Amazon sellers continued to diversify their product offerings across multiple categories, sourcing goods from various countries to meet consumer demand. China remained a dominant supplier, especially for private label sellers, due to its robust manufacturing infrastructure and cost-effective production capabilities.

However, 2024 presented unique challenges for sourcing and supply chain management:

• Geopolitical Tensions: Escalating conflicts, such as the Russian-Ukrainian war, led to material shortages and increased costs, disrupting the flow of goods and contributing to global inflation.

• Trade Policy Changes: The U.S. government’s closure of the “de minimis” trade loophole, which previously allowed low-value packages from China to enter duty-free, resulted in increased tariffs on imports. This policy shift impacted sellers relying on Chinese suppliers, leading to potential price hikes and the need to explore alternative sourcing strategies.

• Labor Disputes: Potential strikes among longshoremen at U.S. ports threatened to disrupt the timely arrival of goods, particularly affecting retailers dependent on imports from Asia. Such labor disputes underscored the vulnerability of supply chains to workforce-related issues.

These events highlighted the importance for Amazon sellers to develop resilient supply chains, diversify sourcing options, and stay informed about geopolitical and environmental factors that could impact their operations.

Amazon sellers often source products from multiple countries, leading to aggregate percentages exceeding 100%. In addition to major suppliers like China, sellers identify other sourcing countries, including Taiwan and Hong Kong. Other notable sourcing countries include Vietnam, Belgium, Bangladesh, Pakistan, and Turkey. Regarding inventory sizes, 88% of Amazon sellers offer 50 or fewer products, with approximately 19% listing only a single item.

The State of Amazon Sellers in 2025

In 2025, the landscape of Amazon sellers continues to evolve, encompassing various demographics and fulfillment strategies:

Seller Demographics:

• Location: Approximately 47% of Amazon sellers are based in the United States, 9% in Canada, 6% in the United Kingdom, and 4% in India.

• Gender: Consistently over the years, about two-thirds of Amazon sellers identify as male.

  Education: A significant majority, 85%, of sellers possess some level of post-secondary education, ranging from associate degrees to doctoral studies.

Fulfillment Methods:

• FBA (Fulfillment by Amazon): In 2025, approximately 82% of Amazon sellers utilize FBA, benefiting from Amazon’s extensive fulfillment network and Prime customer base.

• FBM (Fulfillment by Merchant): Around 34% of sellers opt for FBM, either exclusively or alongside FBA, handling storage and shipping independently.

See the following graph to understand which business model is the most common and favorite one on Amazon.

It’s important to note that many sellers employ both FBA and FBM methods, leading to overlapping percentages.

Recent Developments:

• Fee Adjustments: Amazon has implemented a 5% fuel and inflation surcharge on U.S. merchants, effective from April 18, 2022. This increase adds approximately 24 cents to the cost per unit stored and shipped via FBA, influencing some sellers to reconsider their fulfillment strategies.

• Global Expansion: In January 2025, Amazon inaugurated a walk-in center in Cape Town, South Africa, aiming to support independent sellers in expanding their businesses and enhancing product offerings.

These insights underscore the dynamic nature of Amazon’s seller ecosystem, highlighting demographic trends, fulfillment choices, and Amazon’s ongoing efforts to support its diverse seller community.

Know More About Amazon Top Sellers in the World

Sales and Profitability of Amazon Sellers

Building a lucrative business is a common aspiration among Amazon sellers. Sales and profitability vary widely, influenced by factors such as business model, experience, and company size.

Sales Performance:

• Monthly Sales: Sellers’ monthly sales range from $500 to $250,000. Approximately 45% of Amazon sellers generate between $1,000 and $25,000 monthly, equating to annual sales between $12,000 and $300,000.

• Annual Sales: In 2023, U.S.-based sellers averaged over $250,000 in annual sales.

Profitability:

• New Sellers: New Amazon sellers typically earn around $30,000 annually.

• Established Sellers: Approximately 30% of Amazon SMB sellers have earned over $50,000 in lifetime profits, with 10% making between $100,000 and $500,000.

• Profit Margins: Over half of sellers (55%) report profit margins higher than 15%, with 38% achieving margins above 20%. Conversely, 13% of sellers indicate their businesses are not yet profitable.

With increasing years of experience on Amazon, sales volumes tend to rise. Approximately 22% of small and medium-sized businesses (SMBs) achieve average monthly sales exceeding $10,000. In 2024, 58% of Amazon sellers reported profitability within their first year, with 19% surpassing $10,000 in average monthly sales.

Regarding profit margins, 89% of Amazon sellers are profitable, with more than half reporting margins above 15%. Additionally, 55% of sellers achieve margins higher than 15%, and 38% exceed 20%

Do You Know How Much Money Do Amazon FBA Sellers Make?

10 Challenges of Top Amazon Sellers in 2025

Navigating the Amazon marketplace in 2025 presents a unique set of challenges for sellers. Building upon previously identified obstacles, several additional issues have emerged:

• • Stricter Compliance Requirements: Amazon’s enhanced policies demand rigorous adherence, with non-compliance leading to account suspensions.

  • Rising Fulfillment Fees: Increased costs associated with Fulfillment by Amazon (FBA) have squeezed profit margins, compelling sellers to reassess their pricing strategies.

  • Intensifying Competition: A growing influx of sellers has heightened competition, making product differentiation and strategic marketing crucial for success.

  • Cash Flow Management: Balancing inventory investments, advertising expenses, and Amazon fees requires meticulous financial planning to maintain healthy cash flow.

  • Diversification of Platforms: Emerging platforms like Temu offer lower fees and guaranteed revenue, prompting sellers to diversify beyond Amazon to mitigate risks.

Final Thought

At the time of writing this post, Amazon has been the biggest name in the eCommerce industry and is known as a market leader. Regularly, millions of buyers use Amazon to make day-to-day purchases. So, it has considerable potential for new sellers to list their products on Amazon. It is critical to follow the Amazon sellers’ facts and statistics to do a profitable business. Moreover, to find profitable online arbitrage deals, you need to do product research and analyze the market. 

FAQs about Amazon Sellers Statistics

Sources:

[1] https://www.junglescout.com/amazon-seller-report/

[2] https://www.statista.com/statistics/788109/amazon-retail-market-share-usa/

[3] https://www.bigcommerce.com/blog/amazon-statistics/

[4] https://fashiondiscounts.uk/amazon-statistics/