Amazon Product Hunting Tips in 2025

What is Product Hunting for Amazon?

If you work as a seller on Amazon, you need to find the best items and products to list, but how can you find them and which ones are really good for you?

 This is where the important phrase product hunting or product research comes in. It means the process of finding and analyzing different products and their potential to sell on Amazon by using data and predictions. You can’t just sit and wait to suddenly and magically discover a “golden egg” product. You have to actively research products, explore different platforms and markets, and use essential tools. 

Remember, Amazon’s marketplace has over 350 million products, so finding the right one among this huge variety requires effort. If you don’t understand the exact needs of customers, their demands, and the potential of different markets, you’ll struggle. 

So, receiving excellent feedback is as essential as having a high-margin online arbitrage sourcing list that can be a winner.

Why is Product Hunting Important on Amazon?

This fundamental step is vital because of market saturation, and you can’t sell any product randomly without hunting. So, you need to research the market and get a brief knowledge accordingly. Without studying the trends, you will have maximum chances of crashing down.

There are criteria on Amazon’s top products, and if you follow them, you will have more opportunities to have a successful sale at Amazon.

The old way of product hunting for the best-selling products on Amazon was having spreadsheets to filter proper products as the fancy apps haven’t existed to do it quickly. But, nowadays, thousands of free sales estimator tools can help you find the sales volume of every product.

How to Do Product Hunting?

Hunting a product that can change every new seller’s life is critical. So, they always have to hunt the products wisely by researching and analyzing accurate data. Besides, you require experience to find golden products.

Generally, you can do product haunting manually or with automated tools. Obviously, manual researching and collecting data takes more time. You can use automated tools to do product hunting more quickly and efficiently. Some of the famous product-hunting tools are:

• Google Trends
• Helium 10 Web App
• Helium 10 Extension
• Keepa
• Jungle Scout Web App
• Jungle Scout Extension
• Viral Launch

Here, some of the best key tips and techniques for product haunting are listed:

1) Don’t Misuse Product Title

While analyzing a product with any of the tools mentioned above, you should be careful not to make a mistake using the product title; you may get wrong ratings or opportunity scores by using incorrect terms. So avoid rookie mistakes and use the main keywords.

2) Look for High Demand & Low Competition Products

Finding products with high or even medium demand is absolutely essential. It means that the products in your Amazon storefront take how much time to sell.

You need to analyze the number of your competitors to determine if this is the right product. The more competitor you have, the more effort you have to put in order to come to the surface level for visibility. So, the ideal condition is to hunt products with high sales velocity and fewer sellers. 

3) Getting Good Reviews

The social proof is mainly shown by reviews, so the more you get, the merrier. When a customer sees some reviews, there is some sense of security and trust. So The conversion rate increases with positive reviews, while negative reviews can reduce your sales.

Lately, Amazon has been strict on reviews. As a result, new sellers should avoid products with reviews between 500 and 5000 as they have a tough market and need to spend a significant amount of money.

Professional sellers usually advise that you should choose products with 3 sellers in the top 10 and have below 50 reviews.

4) Consider the Keyword Search Volume

This factor is very significant in Amazon hunting products. Sales & Marketing professionals look at the people entering a mall. The more people enter a mall, the more likely the product will sell. Therefore, you should treat the keyword search volume precisely the same way.

The more people search for a keyword, the higher the chance of selling, so never go for products with low search volume. By using authentic tools, you have access to all accurate data. They do market analysis professionally and precisely and hunt the best products for your clients.

5) Use the Right  Product Title

While analyzing a product, it is mandatory to use the main keywords. You should not make a mistake by using the product title, especially when using tools like Jungle Scout, because incorrect terms will give you inaccurate data and ratings.

6) Consider the Season

Opting for products without seasonality is critical, which means they have hot selling orders for just one season or are in demand only for one year. You can check Google Trends and be aware of the product demand trend. However, seasonal products are known as a no-go zone for newbies. In general, whole-sellers or factories sell these kinds of products.

7) Monitor the Consistency of Product Behavior

All the factors mentioned above, such as Keyword Search, Demand, and Seasonality, declare data for a particular moment. So, to monitor a product’s behavior and understand whether it has consistent behavior, you need to set a specific period.

Based on the product, this time must be from weeks to a month or sometimes more than that. Some tools like Keepa can be very useful to show the age of your competitors. Besides, you can see selling price patterns over time.

8) Look for Average Revenue & Average Monthly Unit Sales

$5,000 is the average revenue for the targeted product niche, depending on experienced sellers. You can find out how big the total market is in terms of $, and this also indicates the product’s sales volume. In addition, the number of units indicates the sales volume. If the number of sold units is 300, you can guess that enough room exists for new sellers.

9) Healthy Margins

It is difficult for newbies to consider how much they can sell and how much they will be able to source the product. So, it is recommended that new sellers choose products whose price is between $15 – $40. reading about amazon product sourcing helps you select more profitable items.

10) Need Margin for Improvement

You must review the customers’ comments for new and established brands within your product category. Usually, customers write their suggestions and requirements and ask the brands to provide them. This way is how you can give a solution to the customers, add value to the marketplace, and innovate a product.

By clicking on the below links, you can check margins and have a reasonable idea: https://sellercentral.amazon.com/hz/fba/profitabilitycalculator/index?lang=en_US

11) See the Seller’s Rank

There are no defined rules that show how Amazon precisely calculates the sellers’ rank. It seems that having the highest BSR of the product and higher sales volume has the leading role.

Here are some categories with advised BSR:

• Home & Kitchen

Primary product BSR range 100 – 20,000

Competing product BSR range 250 – 20,000

• Home Improvement Tools

Primary product BSR range 100 – 7,500

Competing product BSR range 250 – 80,000

• Industrial

Primary product BSR range 100 – 2,500

Competing product BSR range 200 – 3,000

• Health & Personal Care

Primary product BSR range 800 – 7,000

Step-by-Step Amazon Product Research Process

If you want to know how Amazon product hunting works, you should first understand the theory and the exact steps to follow. Here, we share 4 important steps.

• Generate Product Ideas

The first step is to begin with an idea. To find different ideas, you can start by looking at Amazon’s Bestseller lists in different categories. These lists show you which items are selling well and give you inspiration. 

Another tip is to type keywords into the Amazon search bar, the autocomplete suggestions show terms that shoppers search most often, which means higher demand. You can also use platforms like Google Trends, Instagram, TikTok, or Reddit to spot trending products. 

Finally, you can get help from product research tools like Jungle Scout, AMZScout, or Helium 10 to speed up the process and filter ideas more effectively. Here are some benefits of using these tools instead of manual research:

• Provides reliable data
• Saving time by quickly scanning and filtering
• Displays historical charts and search trends
• Shows competitive metrics 
• Reveals monthly search volumes, related keywords, and competition level

• Analyze Demand and Competition

After generating product ideas, it’s time to check if people are actually buying those items. You can look at the Best Seller Rank or use sales estimation tools to see monthly sales numbers. But be careful with seasonal products, they may show very high sales in one season but drop dramatically in another. 

• Calculate Profitability and Costs

Now it’s time to calculate your costs. In this step, you should include product cost, shipping, and Amazon fees. After that, check if the profit margin is correct and worth it.

 Be careful to also count extra costs like Amazon advertising, storage fees, or import taxes. If you want to set the right price on your listing, you must calculate all these fees to make sure the product stays profitable.

• Plan to Differentiate and Improve

After finding the best product at the right price, it’s time to improve it. You can use competitor reviews to understand what buyers like or dislike. For example, if customers complain about weak packaging, you can improve it with stronger and more attractive packaging.

 Also, creating a clear title, professional photos, and keyword-rich descriptions will improve your listing. These changes help your product stand out and make it more visible to buyers.
Until this point, we’ve shared different information about how to find products. But maybe you need a real example to better understand what to do and what kind of information to look for when making decisions. Imagine you’re researching dog bark collars as a potential product. You discover that it has strong demand, selling over 14,000 units per month. Another thing you notice is that it doesn’t have very high competition, because many top sellers have fewer than 100 reviews. This means you could choose this item as the first product in your business. On the other hand, the profit margin is also very attractive, for example, you can source it for around $9 and sell it for about $30, which gives you nearly $15 profit per unit.

Ideal Product Profile for Beginner Sellers

Be careful! not every product is suitable for a beginner seller on Amazon. As a beginner, you should search for products that meet specific criteria to increase your chances of success. Overall, a good item for new sellers should have the following features:

1. First, the selling price of an item should ideally be between $15- 40. Products in this range are easier to sell and usually have a good profit margin. 
2. The next factor is size and weight, you should pick small and lightweight items because they cost less to ship and have lower FBA fees. For example, phone accessories, small gadgets, or kitchen tools can be great options.
3. focus on non-seasonal products. In the beginning, you should learn the market without depending on seasonal demand, which can rise and fall quickly and carry more risk. Items like pet supplies or home essentials are always in demand and more stable.
4. look for items with low to moderate competition. If you enter a hole with extremely high competition, it will be difficult to compete against advanced or professional sellers.
5. And finally, avoid fragile, perishable, or complex items. These products are more likely to get damaged during shipping, expire quickly, or require frequent returns, which can hurt your business. It’s better to choose durable, long-lasting products that are simpler to manage.

What is the Difference Between Product Research and Product Hunting?

Product Research is actually the process of analyzing the ongoing trends and all the data that could be provided from the marketplace to obtain the niche market with the products with high-volume sales and top demands.

At the same time, Product Hunting is known as finding out the best new products by product developers or creators.

Amazon sellers declare that Product Research is very helpful. It is essential for each business, but especially for Private Label Sellers. Here are the advantages and disadvantages.

• Advantages of Product Research
  1. Feasibility Analysis
  2. Cost Reduction
  3. A Basis for innovation/product development
  4. Identification of customer needs/requirements
  5. Gain a competitive edge

• Disadvantages of Product Research
  1. Collection of outdated data and time-consuming
  2. A large amount of data

Although Product Hunting is very beneficial for sellers looking to develop and sell new products. Here are some advantages and disadvantages of product hunting:

• Advantages of Product Hunting
  1. An additional tool for product research
  2. Customer feedback
  3. Easy integration of social media marketing
  4. Access to product information
  5. Increase the number of prospective product users

• Disadvantages of Product Hunting
  1. Misleading feedback
  2. Short-term product spotlight
  3. Defined Target audience

As a seller, worrying about the feedback buyers write for you is natural. Learn how to remove negative feedback on amazon and appear more competent in searches.

Final Thought

If you’re a beginner seller and want to find winning products, there are some key points to pay attention to. look for consistent demand, healthy profit margins, manageable competition, and opportunities for differentiation. Remember, as a beginner your goal is not just to pick any product, you need to choose items after analyzing data, customer insights, and reviews. Be careful that your chosen products are not seasonal, are small in size, and easy to ship.

 Finally, have patience. Use a clear and profitable checklist before spending too much time analyzing different markets and items.

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