What is Amazon’s Perfect Order Percentage?
Amazon Perfect Order Percentage is a quantitative metric that measures your selling abilities. To understand this metric, we must first know the criteria that affect it. These seven criteria are used to calculate your POP:
- A-to-Z Guarantee Claims
The first criterion is about A-to-Z Guarantee Claims. This happens when a buyer files a claim against you because they believe the Amazon guarantee hasn’t been met. For example, in cases of non-delivery, damaged goods, or when a return isn’t handled properly it happend. Each claim signals a breakdown in fulfillment or customer service.
- Cancellations
Cancellations are another important criterion. This happens when an order is canceled, whether by the seller or the buyer, due to issues like pricing errors or inventory shortages. Such cancellations reduce the number of perfect orders, meaning you couldn’t fully meet the buyer’s expectations, and that order won’t count toward your POP.
- Refunds
Refunds are the third criterion. This occurs when a buyer requests a refund after placing an order. It indicates that their expectations were not fully met, and therefore, the order cannot be classified as perfect. A refund usually happens because something went wrong during or after fulfillment.
- Late shipments
Late Shipments refer to orders that are delivered later than the expected time frame. This negatively impacts the customer experience and lowers your POP score.
- Chargebacks
Chargebacks happen when a customer disputes a charge, for example, through their payment method, due to issues like non-delivery, unauthorized transactions, or dissatisfaction with the product. This signals a serious issue in the transaction process and has a negative impact on your POP.
- Negative feedback
Negative Feedback is another key factor. Feedback plays a major role on Amazon and directly affects your seller performance and product rating. If customers leave negative feedback reflecting poor service or fulfillment experience, those orders cannot be considered perfect.
- Buyer-initiated messages
Finally, Buyer-Initiated Messages occur when customers contact you about issues such as missing items, wrong products or delivery problems. These messages indicate that there was an issue with the order, which means it won’t count as a perfect one and will reduce your POP.
What is a Good Perfect Order Percentage?
As mentioned in the previous section, you should opt for at least 95% for your Amazon Perfect Order Percentage metric if your POP score falls below 95%. Because of Order Defect Rates (if <1%), Pre-fulfillment Cancel Rates (if <2.5%), and Late Shipment Rates (if <4%), Amazon may take action because you don’t meet the stated performance goals.
How to Obtain Your Amazon Perfect Order Status?
If you’re looking for strategies to optimize your Amazon seller performance, here are some techniques and pro tips that can help you boost your account.
Streamline Fulfillment Method
One of the most important strategies is choosing the right fulfillment method, as it can make a big difference in your business. There are several types of fulfillment options: FBA offers fast shipping, Prime eligibility, and peace of mind, since Amazon handles all storage, packing, and shipping. On the other hand, FBM gives sellers more control over costs and inventory management, but it also requires them to handle the entire shipping process themselves. There’s also the option of using third-party logistics (3PL) services.
You should understand the details and requirements of each method and choose the one that best fits your business model.
Boost Visibility with Advertising Strategies
Advertising has a key impact on driving traffic to your listings. Using Sponsored Products, Sponsored Brands, and Display Ads are great ways to increase your product exposure. Effective use of relevant keywords also helps your products appear at the top of Amazon search results, giving you a competitive advantage.
Handle Customers Effectively
Customer service plays a major role in building trust and reducing negative feedback. Respond to customer questions quickly and professionally, resolve issues promptly, and address any concerns with empathy and care. This not only prevents bad reviews but also builds customer trust and loyalty toward your business.
Track Performance Trends with Data Analysis
Many people think data is just numbers, but it’s actually one of the most powerful tools for improving your business. Use Amazon Seller Central reports, analytics tools like Keepa to monitor your performance metrics. Analyzing data helps you identify sales trends, customer behavior, and areas that need improvement so you can make smarter decisions for future growth.
Optimize Your Amazon Listings
Every seller should treat their product listings like a storefront. Regularly update your listings including product descriptions, titles, images, and keywords to keep them accurate and engaging. A well-optimized listing improves search ranking, attracts more customers, and can significantly increase sales.
Actions Not Considered Imperfections for the POP Report
It’s important to know that some buyer responses are not counted against you in the POP report. For example:
- when a buyer cancels an order via Amazon’s online order cancellation option before it’s processed, it is not considered a defect.
- when a buyer cancels a pending order.
- when a buyer sends a message that doesn’t require a response, such as a simple thank you or a general note, it’s ignored in the POP evaluation.
- if a buyer sends a message that is not related to an order, for example, messages not connected to a specific product, these are not treated as negative activity and have no effect on your POP score.
What Will Cause a Non-Perfect POP?
You may experience different Perfect Order problems depending on the products you offer. As mentioned, some categories, like clothing and shoes, may experience more refunds and returns because they are not universally sized and might not fit the buyers. Other common problems regarding the Amazon Perfect Order Percentage metric include the following:
- Cancellations: If an order gets canceled (whether because it’s out of stock or a pricing error happened), buyers are likely to turn that negative experience into a complaint, which results in a blow to the POP.
- Incorrect/unclear product listing: If you put accurate information in the product details, it may result in buyer complaints which can affect the POP positively.
- Poor tracking information: Buyers are likely to register a complaint (and subsequently ruin your POP score) if they need to track their package accurately. This happens when the correct tracking information is missing or there is no tracking.
- Late shipment: If a buyer does not receive an item within the estimated time, they may contact the seller to check on their order. The delay will also negatively impact their overall buying experience, leading to a complaint and a non-perfect POP score.
What You Need to Do to Have a Perfect Order Percentage
You must improve your performance if your Amazon Perfect Order Percentage metric falls below 95%. First, look at the POP report to see where you could improve. Try to focus on those problems, but if you’re not sure about the exact problem, follow the tips below:
- Go over your product descriptions and make them as clear and accurate as possible.
- Only list the items you have in stock.
- Research how long it takes for an item to ship, then buffer that time slightly to ensure all buyers get their products on time.
- Keep an eye on customer feedback, and address concerns and comments immediately so buyers know you care about them.
- Go over your seller central page every three days or so, and if you find any adverse events that can affect your POP score, address them immediately.
Final Thoughts
As you already know, Amazon has a set of metrics that shape your overall “account health”. One of these metrics is the POP – or Perfect Order Percentage – which measures how well you fulfill orders based on several criteria, such as cancellations, late shipments, etc. Try to keep these criteria at a healthy level so that your POP score stays above 95%. By doing this, Amazon (and your customers) will recognize you as a professional seller who cares about the buyer experience.
11 replies on “What is Amazon’s Perfect Order Percentage?”
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