What is SmartScout?
SmartScout is a powerful tool built to give Amazon sellers a deep look into the marketplace. It analyzes sellers, brands, and products across Amazon’s top 20 categories and thousands of subcategories. Whether your business model is FBA, wholesale, private label, or arbitrage, SmartScout makes it easier to spot opportunities and sharpen your strategy.
For a closer look at everything SmartScout can do, check out our detailed SmartScout reviews!
What is Helium10?
Helium 10 is known as an all-in-one software suite for Amazon sellers. It offers a wide range of tools to help manage every part of your business, from keyword research and product listings to inventory protection and sales tracking. Helium 10 is designed to help sellers handle the most important tasks in their e-commerce journey, all in one place.
SmartScout Features
SmartScout offers a broad range of features, each helping Amazon sellers with a different aspect of their business:
Worldwide Seller Map
Gives a global view of Amazon sellers to help businesses find specific partners.
(Exclusive to SmartScout – Helium 10 doesn’t have this feature.)
Brand Search Tool
Provides detailed insights into brands selling on Amazon to improve SEO and boost traffic.
(Exclusive to SmartScout – Helium 10 does not offer a dedicated brand search like this.)
Full Product Database
Displays thousands of products on one screen for faster decision-making.
(Both SmartScout and Helium 10 offer full product databases.)
Private Label FBA Calculator
Calculates Amazon FBA fees for any product to avoid unexpected costs.
(Helium 10 also has an FBA fee calculator.)
Priority Onboarding
Gives sellers faster setup and personal support to start selling quicker.
(Exclusive to SmartScout – Helium 10 doesn’t highlight a priority onboarding service.)
Traffic Graph
Helps sellers know where to advertise and what products to promote.
(Similar to Helium 10’s Adtomic PPC tool, but SmartScout’s Traffic Graph is unique in visualization.)
AdSpy
Tracks product views, keyword traction, and competitor ad strategies.
(Similar to Helium 10’s competitor research tools like Cerebro and Adtomic, but SmartScout’s AdSpy is more focused on spying ads specifically.)
Helium 10 Features
Like SmartScout, Helium 10 offers a range of useful features for Amazon sellers, including:
Product Research Tool
Accesses a large database to evaluate product viability for selling on Amazon.
(Both Helium 10 and SmartScout offer product research tools.)
Listing Optimization
Helps create and optimize product titles, bullet points, and descriptions for better rankings.
Exclusive to Helium 10 – SmartScout does not offer a listing optimization tool.)
Keyword Research and Tracking
Finds keyword opportunities and tracks their performance over time with tools like Magnet and Cerebro.
(Exclusive to Helium 10 – SmartScout does not focus on keyword research.)
Inventory Management
Protects inventory against abuse during promotions and helps maintain stock health.
(Exclusive to Helium 10 – SmartScout does not offer inventory management.)
Competitor Research
Allows sellers to study competitors’ keyword strategies and develop better marketing plans.
(Both SmartScout and Helium 10 offer competitor research, but with different methods.)
Sales Analysis
Tracks sales performance, profit margins, Amazon FBA fees, and advertising efficiency.
(Exclusive to Helium 10 – SmartScout does not provide detailed sales analysis.)
Email Automation
Automates customer emails to improve service and boost retention.
(Exclusive to Helium 10 – SmartScout does not offer email automation.)
Helium10 & SmartScout Comparison
To help you choose the best tool, here’s a comparison table between SmartScout and Helium 10. This will help you understand the strengths and differences of each platform:
| SmartScout | Helium 10 | |
| Pricing | Starts at $29/month; up to $187/month | Starts at $29/month; up to $229/month |
| Free Trial | 7-day free trial | Free plan (limited access) |
| Annual Discount | ✅ Yes, up to 20% off | ✅ Yes, up to 20% off |
| Product Research | ✅ Full product database | ✅ Black Box, Xray |
| Keyword Research | ❌ Not available | ✅ Magnet, Cerebro |
| Listing Optimization | ✅ AI Listing Architect (basic optimization) | ✅ Scribbles, Frankenstein, Listing Builder |
| Competitor Analysis | ✅ AdSpy, Seller Map | ✅ Cerebro, Market Tracker |
| PPC Management | ❌ Not available | ✅ Adtomic (add-on) |
| Inventory Management | ❌ Not available | ✅ Inventory Protector, Refund Genie |
| Email Automation | ❌ Not available | ✅ Follow-Up |
| Private Label Support | ✅ FBA Calculator for fees | ✅ FBA calculator and profitability tools |
| Traffic/Ad Data | ✅ Traffic Graph, AdSpy | 🚫 No direct equivalent (only Adtomic PPC tracking) |
| Seller Map | ✅ Worldwide Seller Map | 🚫 Not available |
| Brand Search Tool | ✅ Available | 🚫 Not available |
| Sales Analysis | ❌ Not available | ✅ Profits Dashboard |
| Mobile App | 🚫 Not available | ✅ Mobile app available |
| Chrome Extension | 🚫 Not available | ✅ Chrome Extension (Xray) |
| API Access | 🚫 Not available | ✅ Available for Enterprise plans |
| Marketplaces Supported | Amazon only | Amazon + Walmart |
| Training/Education | ✅ Educational videos | ✅ Freedom Ticket course, webinars |
| Priority Onboarding | ✅ Personalized onboarding (Pro plan) | 🚫 Not offered |
| Customer Support | Email support, Knowledge Base | Email, Live Chat, Knowledge Base, Facebook Group |
| Community Access | 🚫 Not available | ✅ Private Facebook Group (Elite) |
| Integrations | 🚫 No outside integrations listed | ✅ Various integrations and add-ons |
| Best for | Wholesale, brand targeting, deep niche discovery | FBA sellers, private label sellers, large-scale operations |
Best Alternatives for Helium10 & SmartScout
While SmartScout and Helium 10 are both powerful platforms, they aren’t the perfect fit for everyone. Some sellers might need more specialized services, simpler tools, or better value for their specific business models. That’s why exploring alternatives can help you find a solution that’s more closely aligned with your goals.
Here are five great alternatives worth considering:
1. OABeans
If you’re looking for an Amazon sourcing list, OABeans is a much smarter choice. Unlike SmartScout and Helium 10, OABeans focuses specifically and expertly on sourcing high-quality online arbitrage leads. Their specialization means you get more targeted, profitable deals without the noise of unrelated features.
You can test OABeans’ online arbitrage leads for free right now!
2. Jungle Scout
Jungle Scout is a long-standing favorite among Amazon sellers, especially for product research and market analysis. It offers strong keyword tracking, supplier databases, and reliable sales estimates, making it a solid all-in-one alternative to Helium 10.
3. AMZScout
AMZScout is perfect for sellers who need affordable, straightforward Amazon insights. It provides tools for product research, sales tracking, and revenue estimates, and is often seen as a lighter, more beginner-friendly version compared to the complexity of Helium 10.
4. Viral Launch
Viral Launch offers deep market intelligence tools, product discovery features, and competitive tracking. It’s a strong pick for sellers who prioritize data-driven decisions and advanced product research, similar to Helium 10 but with a different data approach.
5. ZonGuru
ZonGuru is one of the best SmartScout alternatives focused on private label sellers. It offers a comprehensive toolkit that includes customer engagement tools, listing optimization, business metrics, and even a unique Love-Hate tool to analyze customer reviews more smartly than traditional keyword-based systems.
Conclusion: Which Tool is Better for You?
Choosing the right tool between SmartScout and Helium 10 ultimately depends on your specific needs as an Amazon seller.
If you’re focused on deep market analysis, product research, and brand insights, SmartScout might be the better fit. However, if you’re looking for an all-in-one solution that includes keyword research, PPC management, and sales analysis, Helium 10’s extensive toolset is likely the better choice. Ultimately, it’s about matching the tool to your selling model and goals.
11 replies on “SmartScout vs. Helium10”
Selling as a reseller on Amazon provides the opportunity to leverage customer reviews and ratings to build trust and attract more buyers.
The integration of Amazon with other e-commerce platforms and tools allows you to diversify your sales channels and reach a broader customer base.
The ability to source products from various retail platforms and online stores for online arbitrage gives you access to a diverse range of products and potential profit sources.
Selling through Amazon FBA allows sellers to focus on building their brand and developing new products, rather than worrying about fulfillment logistics.
The Amazon FBA brand registry program provides added protection and control over my intellectual property. It’s a valuable asset for building and safeguarding my brand.
The scalability of Amazon FBA is impressive. Whether you’re a small seller or a large enterprise, the infrastructure can handle your growing business needs.
Amazon’s secure payment system and reliable customer service provide peace of mind for retail arbitrage sellers, ensuring smooth transactions and buyer satisfaction.
The feedback and review system on Amazon provide valuable insights for resellers. Positive reviews can help establish credibility and attract more customers.
Retail arbitrage on Amazon offers flexibility and scalability, allowing sellers to start small and gradually expand their inventory and sales.
Reselling on Amazon allows sellers to experiment with different product categories and niches to find what works best for them.
By consistently providing excellent customer service, retail arbitrage sellers can generate positive reviews and word-of-mouth referrals, which can lead to increased sales.