What is Topical Category in Amazon?
“Topical” refers to anything that comes in direct contact with the skin. So, skincare products such as ointments, creams, serums, lotions, and even cosmetics are considered topical products, and you need to get ungated to sell them on Amazon.
What Does Ungating Mean on Amazon?
As a new seller, you may not be thoroughly familiar with the terms used regarding selling on Amazon and things could confuse you. Ungating on Amazon is one of the terms that can be confusing for some new sellers, but its meaning is quite simple.
Amazon has 33 categories, and 23 of them are either entirely or partially open. This means there are 23 categories you can sell on Amazon, but what about the other ones? These other categories, including topicals, are restricted – or “gated” – on Amazon. The main reason Amazon has restricted these categories is to maintain its platform as an authentic one – where no counterfeited or fake products can be sold.
By imposing restrictions on some categories, Amazon reduces the risk of counterfeited products being sold and ensures you are a legitimate seller by topical ungating before taking further action.
Why is Topical Category Restricted on Amazon?
So, we explained why some categories are gated on Amazon, but why is the topical category restricted? As we mentioned, topical means any product that goes on your skin. Gating/restricting topical products is a remarkable way of avoiding non-legitimate products and preventing some third-party vendors from selling used products on the platform.
These restrictions are also helpful to the customers because they can acquire topical products confidently without any doubt, as all the products are tested and approved. In addition, sellers who get ungating in topical products can benefit from being amongst the few accepted vendors.
How to Know If You Are Gated on Topical Category?
Checking to see if you’re gated in any category on Amazon is relatively easy. All you need to do is try to add a product to your seller account and see if a label tells you you need to get approved.
To do this, log in to your Seller Central account, and under the Inventory tab, click “Add a Product.” Add a dummy listing by adding your product’s name or ASIN. If you’re gated, there will be a blue “Apply to Sell” button instead of the regular “Sell Yours” button.
How to Get Ungated in the Topical Category on Amazon?
The application process for topical products doesn’t differ from other Amazon gated categories. There are two ways to go through the ungating process:
1) Going Through the Process by Yourself
Before applying to get ungating in topical, make sure that you meet these requirements:
- Professional seller account: you need to sign up for the Professional seller account instead of the Individual one. It comes with a monthly fee of $39.99, but it allows you to sell unlimited items on Amazon.
- Good seller metrics: It’s better to sell a few items and have good seller metrics (low order defect rate, low cancel rate, and low late shipment rate). These metrics show Amazon that you are a legitimate seller before applying for topical ungating.
- Ten units of the same product: You need to show Amazon the combined purchase of at least ten units of the same restricted product from a reputable wholesaler.
- Invoice: Get an invoice from the wholesaler and ensure that it includes the exact details in your Seller Central account.
- Product images: Make sure the images display all sides of the product or packaging and include the name and physical location of the business or manufacturer.
After gathering all the requirements, log in to your Seller Central account and choose “Add a Product” from the inventory tab. Search for the item you want to sell, and click the Listing limitations Apply link. Click the “Request Approval” button, and upload all the requirements before submitting your application.
2) Using Amazon Ungating Services
Alternatively, you can use ]ungating services. Companies that provide these services aid sellers in getting approved easier and faster. OABeans is one of the most reliable companies that offer Amazon ungating service.
Instead of going through all that hassle yourself, you can choose your desired ungating package, provide us with some basic info, and wait for your approval email from Amazon.
How Long Does It Take to Get Ungated in Topical Category?
To get a faster response from Amazon, you should submit your application during business hours. You can expect a response within a few hours or a few days. You’ll receive an email congratulating you or saying you got rejected.
And that’s it for topical ungating on Amazon! It may seem frustrating, but it helps you reach a broader customer base with less competition. Some categories require a little more effort, like beauty products and skincare essentials (read how to get ungated in health and beauty on amazon), but it’s all worth it. All you need to do is follow the steps in this article or get help from professional companies providing Amazon ungating services to make this process as easy as possible.