How to Get Ungated in Nintendo on Amazon?

How to Get Ungated in Nintendo on Amazon?
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If you're considering launching your online business on Amazon, it's wise to target best-selling product categories. One such lucrative category on Amazon is Video Games and Consoles. However, aspiring sellers often discover that certain video games and consoles, including Nintendo, are subject to restrictions.
Amazon has imposed restrictions on specific products and brands within some categories to prevent the sale of counterfeit products. This means that unless you're an authorized vendor approved by Amazon, you won't be able to list and sell these items on the platform. But how can you get ungated in Nintendo? That’s what we’ll find out in this article.

What does Getting Ungated Mean on Amazon? 

Becoming “ungated” on Amazon involves the process of acquiring approval to sell products within specific categories, brands, or sub-categories that are otherwise restricted by the platform. Amazon imposes these restrictions to uphold high quality standards, verify product authenticity, and adhere to legal and safety regulations.

When a category, brand, or product is “gated,” it means that sellers must fulfill certain criteria and undergo an approval procedure before they can list and sell items within those parameters. This typically involves using Amazon ungating service or submitting comprehensive documentation, such as supplier invoices, authentication proof for branded products, and occasionally a detailed business plan to get ungated in Nintendo. The specific requirements can vary significantly based on the category or brand.The gating process serves several purposes, including protecting the consumers from counterfeit products, maintaining brand integrity, and compliance with legal regulations. If you want to sell restricted products on this platform, make sure you know how to get ungated on Amazon.

Are Toys Gated on Amazon?

toys can become gated on Amazon

Yes, toys can become gated on Amazon, particularly during specific periods or under certain conditions. The regulations surrounding the sale of toys and games primarily aim to ensure product safety and authenticity, protect intellectual property rights, and comply with regulations pertinent to children’s products.

Here are some crucial considerations regarding the gating of toys on Amazon:

  • Holiday Season Restrictions: Amazon frequently imposes additional limitations on selling toys and games during peak holiday periods, typically spanning from approximately September to January. These measures are typically implemented to guarantee timely delivery to customers and uphold seller credibility during the crucial holiday shopping period. 
  • Brand Gating: Certain popular toy brands may remain gated throughout the year due to concerns regarding counterfeit products and the preservation of brand integrity. For example, you have to get ungated in Nintendo to sell their products on Amazon. Lego is another toy brand that is gated, so make sure you know how to sell Lego on Amazon if you want to sell this product. 
  • Safety and Compliance: Toys intended for children must adhere to strict safety standards and regulations. Sellers may be required to present documentation demonstrating safety testing and certification.
  • Category-Specific Requirements: Even in cases where a particular toy brand isn’t gated, certain toy and game categories may impose additional prerequisites. This could be due to the nature of the toys (e.g., toys containing small parts, electronic toys, etc.) or their target age group.

If you want to sell toys, we recommend reading our guide on how to get ungated in toys on Amazon

Is It Profitable to Sell Nintendo on Amazon? 

Selling Nintendo products on Amazon can be profitable but it’s challenging to get ungated in Nintendo. Key factors affecting profitability include sourcing costs, competition, Amazon fees, and compliance with policies. Here’s what to consider:

  • High Demand: Nintendo items, especially new releases and limited editions, are in high demand, potentially offering good profit margins.
  • Competition: The market for Nintendo products on Amazon is competitive, driving prices down and impacting profit margins. Standing out requires strategic pricing.
  • Sourcing Costs: Sourcing Nintendo products at lower costs affects profitability. Obtaining genuine products at a price low enough to resell profitably while meeting Amazon’s requirements is challenging.
  • Amazon Fees: Selling on Amazon incurs various fees, impacting profit margins.
  • Market Fluctuations: The video game market is volatile, with prices fluctuating based on factors like game popularity and seasonal demand.

How to Get Approved to Sell Nintendo on Amazon?

Get Approved to Sell Nintendo on Amazon

Becoming an authorized seller of Nintendo products on Amazon requires a few crucial steps. The process varies depending on Amazon’s current policies and the specific criteria for the Nintendo brand at the time of application. However, here’s a general step-by-step guide to give you an overview of how to get ungated in Nintendo:

1. Understand Amazon’s Requirements

Before initiating the application process, familiarize yourself with Amazon’s guidelines for selling gated products. You can usually find this information in Seller Central under the Help section or within the specific guidelines for restricted products.

2. Verify Your Eligibility

Confirm that your seller account is in good standing, meeting excellent performance metrics. Amazon typically evaluates your account’s health, including customer feedback, order defect rate, and adherence to Amazon’s policies.

3. Prepare Necessary Documentation

Collect invoices from the last 90 days demonstrating the purchase of Nintendo products from a legitimate supplier or distributor. Amazon usually requires at least 10 units to be displayed on the invoice.

Ensure that the invoices contain your name or your business’s name and address, matching the details on your Amazon seller account.

If possible, acquire authorization from Nintendo to sell their products. Though not always obligatory, this can significantly bolster your application to get ungated in Nintendo.

4. Submit Your Application Through Seller Central

Navigate to the “Inventory” tab in Seller Central, choose “Add a Product,” and search for a Nintendo product you intend to sell.

If the product is restricted, you’ll encounter a link or button guiding you to apply for approval. Click on it to begin the application process.

Follow the prompts to submit your application, which will likely include uploading the prepared documentation and providing information about your business and product sourcing methods.

5. Provide Detailed Product Information

As part of the application, you might need to provide comprehensive information about the Nintendo products you plan to sell, including UPCs, model numbers, and product conditions. Ensure all details are accurate and complete.

6. Wait for Approval

After submitting your application, await Amazon’s response. The timeframe for receiving a response can vary, ranging from a few hours to several weeks. Amazon may reach out if additional information is required.

7. Respond Promptly to Requests for Additional Information

If Amazon requests more information or clarification, respond promptly and comprehensively. Delayed responses can prolong the review process.

8. Review Amazon’s Decision

You’ll receive a notification from Amazon regarding their decision. If approved, you can proceed to list and sell Nintendo products. If your application is denied, carefully review the reasons provided by Amazon. You may have the opportunity to reapply after addressing identified issues.

How Long Does It Take to Get Ungated in Nintendo on Amazon? 

The time it takes to get ungated in Nintendo on Amazon varies based on factors such as the accuracy of your application, Amazon’s workload, and specific Nintendo brand requirements. Approval may occur within hours to a couple of days if your seller account is in good standing and all required documentation is provided accurately on your first attempt.

Typically, the process takes several days to a few weeks as Amazon thoroughly reviews submitted documentation, especially during busy periods or if additional information is needed.


Selling Nintendo products on Amazon is a big opportunity, but it requires understanding Amazon’s rules, preparing carefully, and be pingatient. Make sure your Amazon seller account is in good standing, gather all require ddocuments, and follow the steps mentioned above closely. Remember, your application quality, supplier reliability, and quick response to Amazon’s requests are crucial. Stick to these rules, stay compliant, and sell authentic products to succeed on Amazon.

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