How to Resell Products on Amazon? [Ultimate Guide 2024]

Woman is reselling on Amazon website
Table of Contents
If we want to say it in simple words, reselling is buying a product from one place and selling it again on Amazon. If resellers do their job well, they can earn high profits. In the following, we will teach you how to reselling on Amazon. Besides, if you have any questions, please put a comment, our colleagues will answer you at the earliest possible time.

What Is an Amazon Reseller?

One of the most popular marketplace for reselling products is Amazon. Generally, many people buy products somewhere else at a lower price and then sell them on Amazon for a higher price to gain profits. In Amazon FBA Reselling, a seller commonly sources products from suppliers (mainly wholesalers or manufacturers) and sells them to end customers.

A woman is watching and buying items from Amazon Website

Unlike private labelling, ready-made items are the focus of an Amazon FBA reseller. With this strategy, a seller can build an entire business if he goes the right way. Mainly, it is easy to resell products by Amazon FBA business (Fulfillment by Amazon).

How Do I Become an Amazon Reseller?

Woman is reselling her products on Amazon

It is not difficult to become an Amazon FBA reseller. But a part of success on Amazon is well understanding of how to build your Amazon business set up and how to get working efficiently. Basically, you should follow the below steps:

  1. You need to register as an Amazon seller
  2. Choose what you want to sell
  3. Find supplier for your products
  4. Make listings of your products
  5. Use FBA
  6. Win the Buy Box

🤨 Read More: How to Start Selling Wholesale Products on Amazon?


Is Reselling Allowed on Amazon?

Yes, it is entirely legal to buy a product from a store, wholesaler, or manufacturer, mark up the price and resell it for a profit. For being an authorized reseller, you don’t need any permission.

Reselling is Allowed on Amazon

Once you buy a product, you consider it its owner, and if you wish to resell it, you are free to do so. Just keep in mind that if you buy a product from a store, you need to make sure about its authenticity. Sometimes Amazon will ask you to provide the invoice to check if the product is authentic. Besides, you should consider a restriction that exists on reselling specific brands and categories on Amazon.

Is Reselling on Amazon Profitable?

Basically, there is a big competition on Amazon reselling. You, as an Amazon FBA reseller newbie, should compete with many established sellers and make profits. Don’t forget that online shopping has increased because of the pandemic, and Amazon is also growing more than ever. Therefore, lots of opportunities are available for you. The only tricky and challenging part that you are facing is finding profitable products. If you get an excellent deal on a product, it cannot be fruitful unless you can resell it.


Read More: Is Amazon FBA Still Profitable in 2024?


How to Succeed as an Amazon Reseller?

Being a successful reseller on Amazon as one of the leading online retail platforms worldwide with 2.7 billion visitors per month is demanding. Therefore, you need to be up-to-date with Amazon’s ever- evolving requirements and trends.

Here, we share the most important secrets that you should employ to become successful as an Amazon FBA reseller:

  1. Keep your items’ price competitively
  2. Have diversity on you sourcing list
  3. List your products correctly
  4. Choose the right pricing strategy
  5. Participate in Amazon Prime
  6. Select the right fulfillment option
  7. Go global
  8. Customer service

Why does an Amazon Reseller Fail?

Amazon logo on  mobile display

Usually, not many people like to focus on the negative point. However, the reality is that not everyone who starts a business on Amazon succeeds. In general, there are many reasons for their failure, but here we want to mention some of the crucial points.

  • High Risk of account suspension

It happened because of violating Amazon policies. One of the most common reasons of account suspending is that Amazon may assume you are selling fake or counterfeit products. Another reason could be reselling a product that you described as NEW, but in fact it is USED or OLD. 

  • Picking the wrong product

Don’t rush and pick the first product that looks good. You need to consider many factors to choose a product for reselling, such as high demands, low competition, and seasonal items. So put in enough time for researching.


Don’t Miss the People Failure Stories at Amazon FBA Business article!


  • Lack of learning

It would be best if you never stop learning. If you want to keep growing and have a successful business, take in hand-on trusted information.

  • False expectation

There is an assumption that success comes quickly and rapidly as an Amazon FBA reseller. Unfortunately, this is a false message. It needs much effort.

  • Money Management

One of the most fundamental principles in your business is money management, which is the key to long-term success. For avoiding fall short of your cash, start writing down all your expenses.

  • Lack of investment

You should invest in your business via your team, your resources, and different services

  • Accounting (Purchasing)

For managing your accounting, you require a system. There is a couple of accounting software for Amazon sellers that you can choose among them.

  • No diversification

Don’t put all your effort into one successful product. Make sure that you have 4 other products at the point. Then, if you lose your profit from one, you still have 4 other running products.

  • Lack of Data selection

You need to monitor the data that Amazon gives you. This data provides all the information we require about the products.

Final Thought

It’s been a while that many people buy products from one place and resell it on Amazon for more benefits. Amazon lets you reselling your products in specific conditions. As a worldwide known online platform, Amazon is profitable if you follow the rules for reselling there. Becoming a successful Amazon FBA reseller will not happen overnight, and it needs effort and hard work. For growing your Amazon business and increasing sales and profit, we mention some secrets. Besides, you need to be aware of negative points which cause reseller failure. If you wanna know more about this topic, follow OABeans blog.

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  1. The Amazon FBA program offers sellers competitive shipping rates, allowing them to offer free or discounted shipping to attract more customers.

  2. Reselling on Amazon offers the opportunity to learn and adapt, as you navigate market trends and discover new profitable product categories.

  3. The competitive marketplace on Amazon encourages you to continually improve your sourcing strategies and offer unique products to stand out from the crowd.

  4. With Amazon’s secure payment system and reliable transaction process, you can conduct reselling transactions with confidence and peace of mind.

  5. With Amazon’s customer feedback system, resellers can build trust and credibility by providing excellent products and customer service.

  6. I appreciate the fact that your website provides insights into both the challenges and opportunities presented by Amazon Marketplace, helping sellers to navigate the platform more effectively.

  7. With Amazon FBA, you can rest assured that your orders will be processed quickly and accurately, leading to higher customer satisfaction rates.

  8. Your insights on Amazon pricing strategies are really helpful. I’ve increased my profits by implementing some of your ideas.

  9. Reselling on Amazon is getting harder. IP complaints, account suspensions, new sellers …
    Still, it has a profit but maybe not a big one

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