What is FBA Wizard?
FBA Wizard Pro is a UK-based product sourcing tool for Amazon online arbitrage and wholesale sellers. It scans retailer websites and supplier price lists, compares them with Amazon prices, and highlights products that match your filters, such as category, margin, and expected return on investment (ROI). It is built for selling through Amazon UK and US FBA, with Euro searches for selling across European marketplaces. The current price is £57 per month, with no long-term contract.
Quick verdict: FBA Wizard is a good-value scanner for UK sellers and VA teams who want arbitrage, wholesale, and Euro searches in one tool. US-focused beginners may prefer a tool with a larger US retailer list and more training resources, or ready-made leads.

With FBA Wizard Pro, you can automatically search 800+ UK and US retailers to identify the most lucrative product opportunities. The software offers a wide range of filters to choose from, but among them, ROI and expected margins stand out as particularly valuable. For online arbitrage, where determining potential profits and calculating margins can be time-consuming, FBA Wizard proves to be a time-saving solution.
Another noteworthy feature is FBA Wizard’s ability to research product opportunities based on specific categories from the retailers it scans, adding an extra layer of precision to your search.
Pros & Cons of FBA Wizard
According to FBA Wizard reviews, this tool proves to be a reliable choice, particularly for sellers in the UK and Europe, due to its affordability, VA-friendly approach, and excellent support. However, users should be aware of its limitations and the need for potential improvements in the training aspect. Here are the pros and cons of FBA Wizard:Â
Pros:Â
- Geographical Suitability: FBA Wizard shines, especially if you’re selling in the UK and Europe, making it particularly advantageous for sellers in these regions.
- Affordable Pricing: Cost-effectiveness is a strong suit of FBA Wizard, offering valuable features without breaking the bank.
- VA-Friendly: The software is VA (Virtual Assistant)-friendly, and the VA add-on lets up to 5 virtual assistants use your account at no extra cost.
- Enhanced Features: FBA Wizard comes with impressive additional features that go beyond the basics, adding value to your online arbitrage, private label, or wholesale selling endeavors.
- Superior Support: Enjoy a higher level of customer support compared to competitors, ensuring a smoother experience and quicker problem resolution.
Cons:
- Limitations: FBA Wizard does have some limitations, which may impact its versatility for certain users or specific business models.
- Training Improvements Needed: While the training provided is good, there is room for improvement, suggesting that users might need to invest additional effort in getting acquainted with all the functionalities.
Usages & Features of FBA Wizard
FBA Wizard’s current scan options include arbitrage sourcing, reverse searches, a wholesale engine, Euro searches, AI-powered searches, and textbook flips. Here is how the main scan types work (eBay and private label scans have also been part of the tool, so confirm what is included in your plan):
Amazon Arbitrage Scan
The Amazon arbitrage scan automates the search for products you can buy from retailers and resell on Amazon at a profit.
The software scans 800+ UK and US retailers. Within each category, it identifies products available at a lower cost on these external websites compared to their prices on Amazon. This functionality streamlines the process of pinpointing potential profitable items, offering users a valuable advantage.
Private Label Scan
Private labeling on Amazon is expansive, representing a significant portion of Amazon’s revenue and serving as a lucrative opportunity for achieving high profit margins and brand recognition.
FBA Wizard empowers sellers to unearth successful product ideas by applying specific criteria. This feature enables users to uncover potential opportunities that align with their strategic objectives and market preferences.
Wholesale Scan
The Wholesale Scans feature makes dealing with wholesale suppliers incredibly easy. Just upload a pricing spreadsheet from your supplier, and the feature does the rest. It checks how much those products are selling for on Amazon or eBay and tells you when there is a chance to make a profit. This feature alone can help you run a whole business smoothly – from buying products to sending them to Amazon FBA.Â
Euro ScanÂ
As mentioned earlier in the FBA Wizard reviews, this tool is especially effective in Europe, although it works well in other regions too. The Euro Scan feature actively identifies potential arbitrage opportunities between Amazon’s UK marketplace and its counterparts in Europe, including Italy, France, and Spain. This means you can discover products selling at lower prices in the UK and capitalize on profits by selling them in other European marketplaces, all without any extra effort on your part. It’s a seamless way to expand your business across different European markets.
eBay ScanÂ
With the eBay Scan feature, you can easily explore all the retailers in the FBA Wizard database to uncover product opportunities that are fetching higher prices on eBay. This functionality streamlines the process of identifying items that could yield more profit when sold on the eBay platform, offering users a convenient way to maximize their earnings.
eBay WholesaleÂ
Much like the Amazon wholesale feature, FBA Wizard can assess the prices of products available at wholesale rates, gauging how well they are selling on eBay. This functionality enables a seamless process of evaluating wholesale purchases and strategically selling them on eBay for profitable returns. According to FBA Wizard reviews, it’s a practical tool for navigating the dynamics of both wholesale acquisition and resale.
Reverse ScanÂ
Unlike scanning individual retailers, this feature starts from Amazon categories and then searches FBA Wizard’s retailer database for matching products you can buy for less.
For example, if you’re interested in products in the ‘health and fitness’ category, FBA Wizard will explore numerous retailers to find products that match the filters you’ve set within the Amazon category. You have the flexibility to set standard filters to refine your search and discover the most relevant opportunities. It’s a powerful feature for efficiently uncovering potential products in your preferred categories.
AI-Powered Searches and Textbook Flips
Newer additions include AI-powered searches, which help surface sourcing ideas faster, and a textbook flips search for finding books that can be bought low and resold for more. As with any scanner, treat results as a shortlist and check each product’s price history, gating, and competition before buying. Our guide on how to use Keepa covers those checks.
FBA Wizard Pricing
FBA Wizard Pro costs £57 per month (roughly $75 USD, depending on the exchange rate) and can be cancelled at any time. The plan includes the VA add-on for up to 5 virtual assistants at no extra cost. No free trial is advertised on the homepage, so check the current offer on the FBA Wizard website before you subscribe.
Best Alternatives of FBA Wizard

FBA Wizard is not the only option. Depending on your marketplace and how you source, these five tools are worth comparing:
1. Tactical Arbitrage
Overview: A robust online arbitrage tool, Tactical Arbitrage scans over 1000 third-party sites to identify profitable reselling opportunities on Amazon.
Features: Offering advanced search options, bulk product analysis, and ROI/profit margin calculations, Tactical Arbitrage also caters to wholesale and private label research.
Suitable For: Sellers who want very broad US retailer coverage and are willing to learn a more advanced interface. Read our Tactical Arbitrage review for pricing and features.
2. AMZScout
Overview: Known for its extensive suite of tools, AMZScout focuses on Amazon market research and product discovery.
Features: With an extensive product database, product tracker, and sales estimator, AMZScout also provides a Chrome extension for convenient data analytics and product trend tracking on Amazon’s site.
Suitable For: Ideal for sellers seeking deep market insights and trend analysis for product sourcing. See our AMZScout review for details.
3. Viral Launch
Overview: Viral Launch offers specialized tools for Amazon sellers, emphasizing product discovery and market intelligence.
Features: Key features include product research, along with market trend analysis and competitive intelligence.
Suitable For: Particularly useful for sellers launching new products or optimizing existing listings.
4. Keepa
Overview: Keepa is renowned for its comprehensive price tracking and history charts covering a wide range of products on Amazon.
Features: Providing price drop alerts, price history graphs, and deal discovery, Keepa seamlessly integrates with Amazon for real-time data.
Suitable For: Excellent for sellers needing to track pricing trends and timing for buying or selling products.
5. SellerAmp
Overview: One of the most popular deal-analysis tools for arbitrage sellers, SellerAmp offers product research, sourcing, and profitability analysis. Read our SellerAmp review for more.
Features: Capabilities include scanning and analyzing products, tracking sales, and profit margins. SellerAmp also provides a mobile app for on-the-go product sourcing.
Suitable For: Both new and experienced sellers benefit from its mobile-friendly solution with robust analytics.
OABeans Sourcing Lists + FBA Wizard: A Winning Combination

For Amazon sellers, teaming up OABeans’ sourcing lists and FBA Wizard offers incredible benefits. Sourcing lists, which already have profitable and recommended products listed, save sellers a lot of time which would have to be spent searching manually or using sourcing software. With FBA Wizard, OABeans’ curated lists get analyzed quickly, making it easy for sellers to decide which products to go for.
Additionally, OABeans’ online arbitrage leads include key metrics like sales rank, profit, and ROI for Amazon.com and Amazon.ca. FBA Wizard or any deal analyzer can then double-check these leads with real-time data before you buy. Using both, sellers spend less time searching and more time buying the right products.
Conclusion
FBA Wizard Pro is a capable, fairly priced sourcing tool, especially for UK sellers, wholesale buyers, and teams using VAs. Its arbitrage, reverse, wholesale, Euro, and AI-powered searches cover most sourcing workflows for £57 per month. US-focused sellers should compare it with US-first tools like Tactical Arbitrage, or skip scanning entirely with a curated leads list. Whichever route you choose, verify every product before you buy.
FAQ
How much does FBA Wizard Pro cost?
FBA Wizard Pro costs £57 per month and can be cancelled at any time. The VA add-on for up to 5 virtual assistants is included at no extra cost.
Does FBA Wizard work for Amazon US?
Yes. FBA Wizard scans UK and US retailers for selling through Amazon UK and US FBA, though its strongest reputation is with UK and European sellers.
FBA Wizard or Tactical Arbitrage: which is better for UK beginners?
For UK beginners on a budget, FBA Wizard is usually the easier and cheaper starting point, with UK retailers and Euro searches built in. Tactical Arbitrage covers more retailers and is popular with US sellers, but it costs more and has a steeper learning curve. See our Tactical Arbitrage alternatives for more options.
Can FBA Wizard analyze wholesale price lists?
Yes. Its wholesale engine lets you upload a supplier price list and matches the products against Amazon prices to show which lines could be profitable.






