Being a seller on Amazon is all about making profits. But no matter what, you will face issues along the way. Returned products annoy every seller and might even make them mad. When products are returned to you, customers aren’t 100% happy with their purchase. This puts you at risk of losing your brand reputation or even account suspension.
Another thing that makes returns a nightmare for Amazon sellers is the cost. In the last few years, the cost of return deliveries (of course, paid by the seller) has grown by 75%. In 2020 alone, this cost was around 550 billion dollars. This is A LOT!
So as a seller on a platform with lots of rules and regulations, you should always watch your return rate closely and try your best to lower it. If left unattended, these rates can hurt your profit or, even worse: get you suspended. In this article, you will understand precisely the return rate, and then you’ll be presented with some practical ways to lower it.