If you are an Amazon seller, you’ve probably heard of “price wars” on Amazon. As the name suggests, there is intense competition between Amazon sellers who try to outprice their competitors by slashing prices to attract more customers and get a more significant market share. So, in a price war, sellers repeatedly reduce their prices to win the Buy Box due to the misconception that the Buy Box spot will go to the seller with the lowest prices. In such a situation, sellers turn to Amazon price tracker tools for help to avoid falling behind competitors.
A price tracker tool is an Amazon seller tool or software that tracks the product prices in the marketplace, including Amazon.com, and notifies users when an item’s price increases or drops. This tool can provide critical data needed to make important pricing decisions, so it’s a necessary part of every Amazon seller’s toolkit.
Now, let’s learn more about Amazon price tracker software’s features and get to know the top five tools in 2023!