Amazon Seller Feedback Ultimate Guide

What is Amazon Seller Feedback?

Amazon seller feedback is a rating system that allows buyers to rate their experience with a seller after making a purchase. The feedback system consists of a five-star rating scale and a comment section where buyers can leave their comments about the product and the seller’s service.

Positive feedback can help boost your sales by increasing your visibility on Amazon’s search results page. It also helps build trust with potential customers who are considering buying from you. Negative feedback, on the other hand, can hurt your sales and reputation on Amazon.

What is a Good Seller Feedback Score?

So, what exactly is a good Amazon seller feedback score? In general, a good feedback score on Amazon is anything above 95%. This means that out of all the orders you have fulfilled, at least 95% of them have received positive feedback from buyers. However, it’s important to note that a higher feedback score can lead to more sales and better visibility on the platform.

Why is it Important to Get Seller Feedback?

There are several reasons why it is crucial to get Amazon seller feedback. Firstly, it helps build trust with potential buyers. When shoppers are browsing products on Amazon, they often look at the seller’s feedback score before making a purchase. If your score is high, it shows that you have a track record of delivering quality products and excellent customer service.

Secondly, having a good feedback score can increase your chances of winning the Buy Box. The Buy Box is the section on an Amazon product page where customers can add items to their cart or make an instant purchase. Winning the Buy Box can significantly increase your sales and visibility on the platform. However, Amazon takes several factors into account when deciding which sellers get access to this coveted spot – including their feedback score.

Finally, having a good feedback score can help improve your overall reputation as a seller. When you consistently receive positive reviews from customers, it shows that you care about their satisfaction and are committed to providing excellent service. This can lead to repeat business and referrals from satisfied customers.

Getting Buy Box

Winning the buy box is crucial for any seller on Amazon. It is the most prominent feature on the product page and can significantly increase sales. One of the key factors that Amazon considers when awarding the buy box is the seller’s customer feedback score. A high feedback score indicates that customers are satisfied with your products and services, which makes you a more trustworthy seller in Amazon’s eyes. 

How to Get Amazon Seller Feedback? 

Positive feedback can help increase your sales and improve your seller rating, while negative feedback can harm your reputation and reduce customer trust. Here are some tips on how to get Amazon seller feedback:

• Follow up with customers: After a customer has received their order, follow up with them to ensure they are satisfied with their purchase. You can send a personalized email or message through Amazon’s messaging system.
• Use Amazon’s automated feedback request system: Amazon has an automated system that sends out feedback requests to customers after they have received their order. Make sure this feature is enabled in your account settings.
• Include a thank you note in your package: Including a handwritten thank you note in your package can go a long way in building customer loyalty and encouraging them to leave positive feedback.
• Offer incentives for leaving feedback: You can offer incentives such as discounts or freebies for customers who leave feedback on their purchase.

Read More: How to Remove Negative Reviews & Feedback on Amazon?

Manual Messaging in Amazon Seller Account

The Amazon Message Center or Amazon Buyer-Seller Messaging service allows you to communicate with your customers in an Amazon-approved way. You can use this tool to resolve customer complaints, answer questions, ask for feedback, and build effective relationships with your customers. 

To activate the Buyer-Seller Messaging service, log in to your seller central account and go to Settings. Click on Notification Preferences, and select Edit in the Messaging section. Then, click on the Buyer Messages box and enter the email address you want customers to contact you on. Click Save to implement the changes. 

You can send feedback requests to get Amazon seller feedback via the Buyer-Seller Messaging service, but make sure you read Amazon’s guidelines carefully and adhere to them when messaging customers.

Using Automated Campaigns Like Feedback Five

Sending messages to customers manually and asking them for reviews can be time-consuming and challenging. If you don’t have the time or simply don’t want to make the manual effort, you can use automated campaigns like Feedback Five. 

This tool allows you to send your email campaigns in two different ways: through Buyer-Seller Messaging, or by automating the message behind the Request a Review button in seller central. 

How to Improve Your Seller Feedback Score?

As an Amazon seller, your feedback score is a crucial aspect of your business. It is a reflection of how well you are serving your customers and can impact your sales and reputation on the platform. Therefore, it is essential to maintain a high feedback score to succeed as an Amazon seller. Here are some tips on how to improve your Amazon seller feedback score:

1. Provide Excellent Customer Service

The key to receiving positive feedback is by providing excellent customer service. Respond promptly to customer inquiries and resolve any issues they may have with their order. Make sure you provide accurate product descriptions and ship products on time. Customers expect fast shipping times, so make sure you ship products as soon as possible after receiving an order.

2. Be Transparent and Use Quality Packaging

Be honest about the product’s condition, shipping time, and any other relevant information that may affect the customer’s experience. This will help build trust with your customers and get Amazon seller feedback. In addition, use quality packaging materials that protect the product during transit and arrive in good condition.

3. Be Proactive in Addressing Negative Feedback

If you receive negative feedback, don’t ignore it or become defensive. Instead, reach out to the buyer and try to resolve any issues they may have had with their order. If you are successful in resolving their issue, ask them if they would consider revising their review.

4. Monitor Your Feedback Regularly

Monitor your feedback regularly to ensure that you are aware of any negative comments or ratings. Respond promptly to negative comments and try to resolve any issues that may have caused them. Encourage satisfied customers to leave positive feedback by including a note in the package or sending a follow-up email after delivery.

5. Offer Hassle-Free Returns and Ask for Feedback

Make it easy for customers to return products if they are not satisfied with their purchase. After a sale, follow up with customers to ensure they are satisfied with their purchase and ask for feedback.

Amazon Seller Feedback vs. Product Reviews

Seller feedback is a rating system that allows buyers to rate their experience with a particular seller. This includes factors such as communication, shipping speed, and overall customer service. Seller feedback is specific to the seller, not the product being sold. You can get Amazon seller feedback from any buyer who has purchased your products. It is important for sellers to maintain a high rating as it can impact their ability to sell on Amazon. A high rating can also help attract new customers and increase sales.

Product reviews are ratings and comments left by customers about a specific product they have purchased. Product reviews are independent of the seller and are focused solely on the product itself. Product reviews can be left by any customer who has purchased a particular product on Amazon. They provide valuable information for potential buyers about the quality, features, and performance of a product.

The main difference between seller feedback and product reviews is that seller feedback focuses on the overall buying experience with a particular seller while product reviews focus solely on the quality of the product being sold. While both types of ratings are important for sellers on Amazon, they serve different purposes. Seller feedback helps sellers improve their overall customer service while product reviews help potential buyers make informed purchasing decisions.

Final Thoughts

In conclusion, it is essential to get Amazon seller feedback for success as an online retailer on this platform. It helps build trust with potential buyers and increases visibility on the platform by winning access to Buy Box placement opportunities while improving overall reputation. It also helps you increase sales through repeat business from satisfied customers who will refer others based upon positive experiences with you.

By following these tips for maintaining high scores in customer satisfaction ratings, sellers will be able to achieve great results!