Amazon’s Review Request Button Ultimate Guide

Comprehensive guide to Amazon review request button.
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Imagine this common scenario: you’ve put a lot of effort into sourcing the right products and figuring out how to use the Amazon marketplace to earn cash and run an online business. But even though you’ve tried your best, only a few people are leaving reviews for your products. As a seller, you know that these reviews are super important. They affect what potential buyers think and whether they purchase your products.

The Amazon request review button, which many people need to pay more attention to amid all the busy online selling strategies, can help you solve this common problem. Keep reading to find out how to use this feature to your advantage.

What is the Amazon Review Request Button?

The Amazon Request a Review button is a feature Amazon provides to sellers on its platform. It serves as a tool to facilitate and encourage customers who have purchased products to leave reviews and feedback about their experience. This button simplifies the process of soliciting customer reviews by automating the request through Amazon’s system.

When a seller uses the Amazon request review button, Amazon generates an email that gets sent to the customer who made a purchase. This email typically includes a polite request for the customer to share their thoughts on the purchased product and the overall buying experience. The email also provides a direct link for the customer to leave a review or a star rating.

This feature offers Amazon FBA business sellers a convenient and direct way to engage with their customers and gather valuable feedback. It can also benefit sellers looking to understand customer preferences and enhance their reputation on the platform.

How Does Amazon Request Review Button Work?

The Amazon request review button simplifies the process for sellers to gather reviews and feedback from customers who have purchased their products on the platform. After a waiting period following shipment (usually 5-30 days after the order is delivered), sellers can use this feature through their Seller Central account.

An automated email is then sent to eligible customers, kindly requesting them to share their thoughts and rate their experience with the purchased product and seller. The email includes direct links for easy review submission; customers can choose whether to provide a review. The reviews, if submitted, become part of the product’s listing for other potential buyers to see.

It’s worth noting that the seller has no way to customize the message or any other control over its contents. In addition, the seller can’t send a second request for the same order, and there is no option in the message to contact the seller directly. However, Amazon does automatically translate the text into the buyer’s language.

Amazon Review Request Email

When you use the Amazon request review button, the email gets sent directly from an Amazon email address and has Amazon’s standard branding. However, the wording makes it clear that the email was sent at the seller’s request. The email includes:

  • The seller’s name
  • Product name
  • Product image
  • Stars to rate the product
  • Stars to rate the seller.

Why Amazon Created This Button?

Amazon has various rules and regulations, such as Amazon’s return policy, order cancellation policy, etc., that help them manage the marketplace effectively and avoid complications. They introduced the Request a Review button to simplify the process of collecting reviews from customers who make purchases on their platform. This feature aims to enhance the customer experience by encouraging more reviews, providing valuable insights to potential buyers, and promoting trust and credibility among sellers.

It aligns with Amazon’s customer-centric philosophy and ensures compliance with guidelines while automating and standardizing the review solicitation process. The Request a Review button benefits both customers and sellers by streamlining the review collection process, enabling sellers to improve their offerings based on feedback, and aiding shoppers in making well-informed decisions. 

There is also another way to request reviews – through buyer-seller messaging. Although in this method, you can customize the review request message, you still have to comply with Amazon’s rules and regulations. Here are some of the Do’s and Don’ts of requesting reviews through buyer-seller messaging: 



Communicate with buyers to finalize order details.

Submit redundant reviews or feedback requests.

Respond to customer service inquiries promptly.

Send more than two communications to the buyer.

Employ a standard request using the Amazon Request a Review Button.

Include logos containing URLs or website links.

Use conditional phrasing or IF statements like “If you’re delighted with your purchase, kindly leave a review.”

Use suggestive terms such as “joyful, content, favorable.”

Manipulate reviews or feedback through offers or incentives, such as “Support our small, family-run venture” or “Receive a gift for a positive review.”

Prompt customers to modify or withdraw existing product reviews.

Include promotional or marketing content.

Include unrelated content (content that is different from the contact reason selected on the Contact Buyer page.

Use “[Important]” in the subject line unless crucial to completing the order.

Include any links for opting out of messages.

Include unnecessary links or attachments for order completion.

Benefits of Using Amazon’s Review Request Button

The Amazon request review button offers sellers a strategic and efficient way to gather more reviews. It also has other benefits, including:

  • More Reviews: It generates more authentic product reviews by reaching out to customers who made purchases.
  • Visibility Boost: Reviews obtained through the Amazon review request button improve product visibility and search rankings, driving increased organic traffic.
  • Trust and Credibility: Positive reviews build trust among buyers and enhance the credibility of both the product and the seller.
  • Performance Enhancement: Regular review collection can elevate overall seller ratings.
  • Efficiency and Automation: The automated process saves time and effort while maintaining active review-seeking.
  • Compliance and Professionalism: Amazon’s standardized email format ensures policy compliance and a respectful approach.
  • Competitive Edge: A higher number of positive reviews distinguishes sellers, attracting more buyers and potentially increasing sales.

One thing worth noting here is that you can’t guarantee to receive a positive review or feedback after using the request review button. It depends on the buyer and whether they had a good customer experience. However, you can learn how to deal with negative Amazon seller feedback to minimize the impact of negative reviews. 

Final Thoughts

The Amazon request review button is a helpful tool for people who want to increase their sales on the platform. It’s a button that sellers can use to automate the review solicitation process and ask their customers to share their thoughts and opinions about their orders. Using the request review button is easy and saves time because it does everything automatically while complying with Amazon’s rules and regulations. Sellers who use this button wisely can make their products shine and help potential buyers decide.


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